Tag Archives: analytics
Guest Post: Are early HTC handsets just too good?
by James Rosewll, CEO with 51degrees.mobi
During December 2012 in the United States, the HTC Evo 4G contributed 20 per cent of all HTC devices web traffic. What is remarkable about this figure is that the HTC Evo 4G was first released in June 2010 and is 35 months old. The HTC One series of devices were released during 2012 and contributed less than 10 per cent of HTC’s web traffic in the same month. This begs the question, “Are HTC devices released pre 2012 too good to upgrade?” Continue reading
Posted in HTC, mobile analytics
Tagged 51Degrees.mobi, analytics, HTC, James Rosewell
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Google slowly rolling out mobile app analytics
Rating: Also releases Android version of Google Analytics
Looking through the Google Analyticsmonthly product update for June [2012], GoMobile News spotted a number of facilities which we’ve somehow missed previously. In particular, Google now offers mobile app analytics which provides end-to-end measurement of the entire customer journey within a mobile application. Plus the company finally released its Android version of its Google Analytics app. Funnily enough there’s no mention of an iOs version [tee-hee). The Android app enables access the same accounts and profiles users will see when they open Analytics from a desktop browser. However, the reports are optimized for a mobile phone. More info here. Mobile app developers could well be interested in the latest browser size analysis which enables users to find out what visitors actually see. Continue reading
Posted in Mobile applications, android, google, mobile analytics, mobile developers
Tagged analytics, browser size, google, Justin Cutroni, mobile app
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Claritics adds HTML5 support to its cross-Platform analytics suite
Rating: Compare user behaviours on Facebook to Android
It really does appear that HTML5 apps are finally set to grown massively. In response, Claritics has introduced a release of its Social Intelligence Suite. Significantly, it provides developers with a single analytic framework for tracking HTML5 user data across Facebook, Android, iOS and other platforms. Claritics already provides analytics solutions for social and mobile applications. As Raj Pai, CEO with Claritics, explained, “With the rising tide of HTML5 and the number of applications being written in this quickly emerging language, many of our customers were asking to use our analytics for their HTML5 apps.” Continue reading
Posted in Facebook, android, mobile analytics, mobile developers
Tagged analytics, android, Claritics, developers, Facebook, HTML5, Raj Pai
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Mobilethink Analytics offers operators better intelligence
Rating: Provides database on 6,500 handsets & data cards
In order to enable network operator or MVNOs to better target their customer retention campaigns, Mobilethink Analytics has just launched a next-generation analytics service. The processing tool provided gives clients access to a device database, enabling them to identify every feature of 6,500 phones and connect cards. It breaks the data down into make; model; screen size; OS/Java; plus, whether it’s 2G or 3G and has a GPS. Over 170 mobile phone capabilities are supported by the database, making it the most powerful tool in the industry, Mobilethink claims. Continue reading
Nielsen reveals Android insights on app usage
Rating: Sybase says Apple sells apps 9x faster than burgers
America’s Nielsen has finally woken up to the fact that you need to load software onto smartphones in order to accurately gauge exactly what kind of information handset users consume. comScore has been doing this for ages. Anyway, in a Blog on the Nielsen site here, Don Kellogg, director for telecom research and insights with Nielsen, revealed some of the insights gained for this new Nielsen Smartphone Analytics. The main one is that the Top Ten Android apps account for 43 per cent of all the time spent by Android consumers on mobile apps. Although ‘on-device meters’ have been installed on “thousands of iOS and Android smartphones” across the USA, Kellog didn’t bother to divulge the iPhone equivalent stats. (Probably because he’s plugging an Android webinar on September 15th [2011]. Which is a bit of a shame really because a Sybase blog compared iPhone apps to McDonald’s burgers. Continue reading
Posted in Mobile Stats, Mobile Web, Mobile applications, android, iOS
Tagged analytics, android, comscore, Don Kellogg, flurry, Ian Thain, iOS, McDonald's, nielsen, Sybase
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Forget apps or browsing – social media is King
Rating: Bango says social media drives traffic to mobile web
A report from Flurry Analytics which GoMo News (amongst others) ran here recently has caused a flurry of activity amongst other mobile industry observers. Flurry’s premise was that mobile device users were spending more time using an app than they were surfing the mobile internet. That view was hen challenged by Skyfire - a vendor of mobile browsers. Now Bango – best known as a mobile payment reconciliation house – has been mining its own data to see whether the mobile browser or the mobile apps camp is right. Bango reached no conclusion either way. But it did discover that the far more important trend is that social media is driving traffic onto the mobile internet. For both browsing and downloading apps purposes, of course. Continue reading
Posted in BlackBerry, Facebook, mobile analytics, twitter
Tagged analytics, bango, BlackBerry IM, Facebook, flurry, skyfire, The Observer, twitter
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In USA, more time is now spent in mobile apps than on Internet
Rating: Shock revelation from Flurry Analytics
A tipping point has been reached in the USA, according to research carried out by Flurry Analytics. The company claims that a typical US citizen now spends 81 minutes per day using mobile apps as compared to 74 minutes surfing the full Internet. It reached this conclusion using its own research into mobile app usage and publicly available data from comScore and Alexa to calculate full Internet usage. This major shift in behaviour was revealed by Flurry’s Charles Newark-French in a blog post here. Newark-French commented, “It took less than three years for native mobile apps to achieve this level of usage, driven primarily by the popularity of iOS and Android platforms.” Continue reading
Posted in Apple, Facebook, Mobile Stats, Mobile Web, Mobile applications
Tagged alexa, analytics, Charles, comscore, Facebook, flurry, Newark-French, Project, Spartan
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Medio Systems Analytics Platform Surpasses 2.5 Million Daily Unique Users
Building the Largest Cross-Platform, Consumer Behavior and Monetization
Dataset in the Mobile Ecosystem
Seattle-June 16, 2011-Medio Systems (www.medio.com), a leading mobile
Internet software and predictive analytics provider, today announced its
core platform exceeded 2.5 million daily unique users, generating more
than 200 million analytic log events per day and over 250 million
personalized page views per month on mobile devices worldwide. [...]
Mobile advertising and marketing top stories: SMS, analytics and boom time
Welcome the round-up of the top stories from mobile marketing and advertising, delivered to your screen by GoMo News! We’ve got mobile analytics from iLoop; SMS spam from Nigera; rich media from Phluant, and more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged advertising, analytics, comscore, display, iLoop Mobile, marketing, mobile, mobile advertising, Mobile Marketing, nigeria, phluant, SMS, traffiq, webtrends
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Mobile advertising and marketing hot news: ad spend, content and analytics
Welcome to the Tuesday round-up of the hottest mobile marketing and advertising stories from GoMo News! The MMA reports that mobile ad spend is increasing faster than confidence; DataXu demand side advertising platform reaches general availability; Smaato teams with Vertica for analytics, and more… Continue reading
Posted in Analysis, Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged advertising, analytics, buzzcity, dataxu, marketing, mma, mobile, mobile advertising, Mobile Marketing
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Paid apps may one day overtake the free ones
Distimo does analytics for mobile app stores – it gathers data and information about how consumers interact with application stores. Today it has released it’s full report on the year of 2010, marking the major trends in how people’s use of stores changed over the year. And one of those trends shows that paid apps are becoming more popular. Continue reading
Posted in Analysis, Mobile applications, mobile analytics, mobile developers, mobile news
Tagged analytics, App, app store, application, Distimo, free app, mobile app, mobile application, paid app
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The Six Key Mobile App Metrics you need to be tracking
As the number of consumers using mobile applications steadily rises, the need to collect accurate metrics from them is increasingly important. Unfortunately, many of the methods used to measure apps are taken from web analytics. In the following article from independent IT consultant and founder of Ricebridge, Richard Rogers argues that these metrics are simply not suitable for mobile apps – and in order to grow their use, different metrics need to be used. Continue reading
Posted in Analysis, Mobile applications, mobile analytics, mobile news
Tagged Analysis, analytics, metrics, mobile app, mobile application, mobile metrics, richard rodger
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Sprint shares demographic data with developers
Rating: Courtesy of Ground Truth and Bango
US network operator, Sprint, has just announced enhancements to its Sprint Application Developer website. Known as the Sprint Services Framework, it provides a single web 2.0 interface for developers to access APIs directly from Sprint that offers developers seamless capabilities across the majority of Sprint devices. Plus OS and development environments including the web pages. Buried away in this announcement is developer access to two very important analytic services from both Ground Truth and Bango. Continue reading
Posted in mobile analytics, sprint nextel
Tagged analytics, bango, ground truth, Services Framework, sprint
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