Tag Archives: AOP
Leap from print to the small screen proving difficult
Britain’s ad agencies are still loath to invest in mobile phone ads despite traditional print media proving increasingly less attractive.
That’s the conclusion drawn from new research out today [24th September 2012] from the Association of Online Publishers whose members blame “agency attitude” towards mobile ad campaigns.
In what’s seen as a worrying trend, 87 per cent of AOP respondents revealed how they now receive more than a fifth of their traffic via mobile yet less than 29 per cent receive more than a fifth of ad revenue from mobile sources. Continue reading
Rating: Turn your existing RSS feed into a mobile money generator
A way for any existing web based publisher to earn revenue from mobile ads has been created by BuzzCity. Called Mobilizer, it takes an RSS or ATOM feed and turns that into an instant ‘mobile friendly’ web site. On which Buzzcity is able to serve mobile ads, of course. Continue reading