Tag Archives: App
Kadrige launches Kadrige iSharing and invents Real Mobility
Kadrige iSharing: the first collaborative application for instant sharing on iPad
Press release
November 23rd 2012. Kadrige Innovative Software, the app publishing division of Kadrige, the European leader in solutions for remote medical calls and SaaS web conferencing, has announced the launch of its iPad application: Kadrige iSharing. Designed for all types of industries that use the iPad as a collaborative work tool, it allows users to share interactive content and organise conference calls and training sessions with hundreds of people, all connected at the same time, as well as offering web app sharing. And all this regardless of bandwidth quality, thanks to the patented technology – Kadrige Everywhere. Continue reading
Posted in Press Release, iOS, tablets
Tagged App, collaborative, iPad, Kadridge, sharing
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Fiksu offers webinar on how to market apps over Xmas
Rating: Co-presenter is from analytic firm – Localytics
Here’s an interesting one for those mobile app developers who are thinking about cashing in on probably the most lucrative time of year for app purchasing – the run up to the Xmas [Holiday] season. Fiksu which has a mobile application marketing platform (see previous article here), has decided to put together a pertinent webinar entitled, ‘How to Market Your App During the Holiday Season’. It is being led by Jim Thomas, a senior product marketing manager, with Fiksu but crucially he’ll be joined by Dan Ruby, director of online marketing for Localytics which provides app analytics and marketing software that gives them some unique insights into how users truly interact with apps. Continue reading
Posted in Mobile applications, mobile analytics, mobile developers
Tagged App, Dan Ruby, developers, fiksu, Jim Thomas, Localytics, Webinar, Xmas
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Fake Japanese app steals 10m pieces of personal info
A group of Japanese app developers could face up to three years imprisonment after being arrested over a smartphone virus scam.
Initial reports said that about 90,000 smartphones were infected by the virus which extracted personal information stored on users’ handsets.
The apps, marketed to unsuspecting customers as a download called “The Movie”, ostensibly offered a free video facility for Android smartphones and were advertised via popular games titles. Continue reading
Posted in App stores, Featured, Japan, android
Tagged android, App, Japan, smartphones, virus
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The smartphone isn’t killing the High Street store says Udozi
Rating: Better apps and mobile only discounts can even help
According to research carried out this month [October 2012] by YouGov for Udozi – the iPhone shopping app supplier, one in six (16 per cent) of UK shoppers have already searched for an item on a mobile device and then bought it in-store. The findings help bolster the fact that smartphones aren’t killing the High Street, they are helping to bolster it. For example, 11 per cent of those polled have used their mobile device to find discounts and offers before going into stores to collect them. Plus 41 per cent of shoppers would rather shop in a department store, or on their local high street, rather than online. Exclusive mobile deals are also significant when it comes to the mobile shopping experience according to 22 per cent of consumers and 30 per cent of smartphone users. Continue reading
Posted in Mobile applications, iphone, mobile location, retail
Tagged Alan Gabbay, App, iphone, retail, shopping, Udozi
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CAST &Dr. Dobb’s offer $10,000 prize for next BreakOut app
Rating: Run you app through CAST’s analysis to win
CAST, the software analysis specialist and Dr. Dobb’s have announced the BreakOut Award to search for the world’s best undiscovered new app, offering a $10,000 cash prize to the winner. This competition aims to support innovation and uncover the next rising star of the app world. The best news is that the BreakOut Award is open to a wide spectrum of developers, from individuals to corporate development teams. Continue reading
Posted in Mobile applications, mobile developers
Tagged App, Break Out, CAST, competition, Dr.Dobbs
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youAPPi reckons it has cracked app discovery with smartAPPT
Rating: Claims 30 per cent of test users downloaded an app
Every day around 1,000 new apps are uploaded daily to the various mobile app stores, which means that app discovery has become a major challenge for smartphone users. youAPPi thinks it has cracked this problem with its smartAPPT technology. It offers a cross-platform solution, supporting iOs, Android and Windows Mobile plus all web-enabled devices. youAPPi’s technology analyses the content smartphone users are presently engaged with and the apps they have previously downloaded. It also works out their preferences in order to match their interests with the apps they’re most likely to want. Now smartAPPT has gone live on Tappible‘s monetisation and engagement platform for mobile apps. Continue reading
Posted in App stores, Mobile Content, Mobile applications
Tagged App, discovery, Eli Mandelbaum, monetisation, Moshe Vaknin, smartAPP, Tappible, youAPPi
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Orange brand scores well @ European footie
Rating: Precise finds its app proved popular
The efficacy of jumping onto the social media bandwagon can be measured as Precise‘s Brand Insights team is doing by listening to the voice of consumers as expressed on social media. The objective is to help businesses/brands make better, more informed decisions. Precise’s recent research has been around how brands can tap into the power of sport sponsorship. It has discovered that network operator, Orange experienced the third highest number of mentions in relation to UEFA Euro 2012 during the group stage. Use of its UEFA Euro 2012 app generated many of these mentions, indicating the app was popular. However, the app did not drive as much in the way of user-generated opinions, Precise says. Continue reading
Posted in Mobile Ad&Mktg, Mobile applications, Social Networking, orange, twitter
Tagged App, brand, Brand Insight, James Withey, orange, Precise, UEFA Euro
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Guest Post from Micah Adler, CEO for Fiksu on How to Avoid Mobile App Marketing Mistakes
About Micah Adler, President, CEO, Founder, Fiksu
An academic turned prolific technology entrepreneur, Micah Adler combines rich industry insight with complex technical knowledge as the president, CEO, and founder of Fiksu. Previously, Micah was CEO, president, and co-founder of Adverplex, a search engine marketing (SEM) optimization company. His research in algorithms, probabilistic analysis and combinatorial optimization helped the company develop innovative technology to drive profitability for multi-million dollar SEM campaigns. Micah was also the co-founder, president and board member of CourseAdvisor, which was acquired by the Washington Post Corporation in 2007. He has served on the boards of directors for more than 10 Boston-area startup companies.
Micah was also a tenured professor of Computer Science at the University of Massachusetts, Amherst. He has authored more than 50 widely cited publications; holds multiple patents; and has served on numerous academic review committees, program committees and editorial boards. He received his BS from the Massachusetts Institute of Technology and his PhD in theoretical computer science from the University of California, Berkeley Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, Mobile applications, mobile news
Tagged App, fiksu, gomonews, marketing, micah adler, mobile
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Guest Post from Paul Rawlings, co-founder and CEO of Screenreach Interactive – The future of Mobile and TV
About Paul Rawlings, co-founder and CEO of Screenreach Interactive
Paul Rawlings is the CEO, of Screenreach Interactive, the developers of social interactivity app Screach. Since 2010, Paul and his team at Screenreach have seen Screach technology implemented by Newcastle United Football Club, FOX Soccer’s NSCAA Game of the Week, Bauer Media publishing group, and Posterscope. In 2011 Screach was revealed as one of the PepsiCo 10, making it one of the 10 most innovative start-up products in Europe.
Paul’s career began when he created EPOS, Sales Order Processing and Marketing systems for businesses including Burger King and Dixons. In 2009 he built a number of Twitter based businesses – these included Twe2, a free SMS provider for twitter sold privately by Paul in the same year and a social auction website Tweba, which grabbed the headlines. Continue reading
Posted in Mobile Ad&Mktg, Mobile Content, Mobile Marketing, Mobile applications, mobile news
Tagged App, check, gomonews, in, Interactive, mobile, ScreenReach
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Guest Post from Mippin “Web app or native app…that is the question”
About Nick Barnett, CEO, Mippin
Nick has over 10 years experience of working across a combination of telecoms, technology, online media and advertising and brings a wealth of relevant experience to the role of CEO.
Immediately prior to Mippin, Nick was Managing Director of an innovative company in the online advertising industry, working closely with ad-agencies, publishers and ad-networks across Europe.
Previously he was Vice President, Corporate Strategy and Development at O2/Telefonica where he was responsible for leading key operational, strategic development and M&A activities.
Prior to O2, Nick worked at McKinsey & Company, specialising in the TMT sector, working with a range of telecoms operators, equipment manufacturers and telecoms service providers. He mainly focused on new product development and market expansions, as well as managing a number of e-commerce business-builds.
Nick is a keen sailor and an avid fan of tweed jackets – though he would never combine the two! Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, Mobile applications, mobile news
Tagged App, Award, creation, gomonews, mippin, mobile, multi, platform, winning
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VeriFone Reimagines Retail and Powers the Future Shopping Experience
VeriFone Systems, Inc. has revealed its next generation payment solutions and invites retailers to reimagine interaction, mobility, security and globalization. (www.verifone.com)
New solutions introduced today expand VeriFone’s market-leading point-of-sale business with new multimedia, mobile technology, payment paradigms and cloud-based services that simplify and enhance the retail experience.
“Retailers hunger for new, more meaningful and profitable ways to [...]
Posted in mobile news
Tagged advertising, android, App, GlobalBay, gomonews, marketing, NFC, payment, pin, POS, verifone
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Are you ready to gear up your mobile marketing in 2012?
The most important element of any marketing decision is strategy – working out a plan of action. This doesn’t have to be a complicated, 20 page document full of marketing jargon and buzz terms. It’s all about getting real, and asking yourself some straight forward questions. Here is a guideline to help you on your [...]
Posted in Mobile Marketing, mobile news
Tagged 2012, App, content, gomonews, marketing, mix, mobile, Music, qrcode
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