Tag Archives: application
Guest Post from Seth Jackson, Managing Director of [PIAS] Media- Do music artists still need mobile specific campaigns to connect with fans?
About Seth Jackson, Managing Director of [PIAS] Media
Seth Jackson is the MD of [PIAS] Media, the specialist Music, Brand and Technology agency. With a background in mobile going back to 1999 Seth Jackson worked with club promoters and brands to explore the early uses of SMS marketing to youth audiences and the potential that arose with the birth of the ring-tone phenomenon. He spent the early years of 2000 working within the emerging mobile music business starting his own company, Indie Mobile in 2005. Indie Mobile worked with the cream of UK independent labels developing innovative award winning mobile campaigns for artists such as Oasis and Dizzee Rascal and distributing mobile music to over 400 retail outlets worldwide. In 2008 [PIAS] Entertainment Group purchased the company and Seth began to look after a number of new areas of the business on behalf of the group.
[PIAS] Media was formed in 2010 and, led by Seth, has quickly forged a reputation for creativity and innovation working with global acts and brands such as Skype and O2 to deliver compelling campaigns. Their work in branded content, Apps, events and integrated strategy continues to build a thriving agency.
Posted in Mobile Ad&Mktg, Mobile Content, Mobile Marketing, mobile news
Tagged application, apps, CRM, media, mobile, Music, PIAS, seth jackson, SMS, social
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The market for mobile app development services reached $US 20.5 billion in 2011
Originally posted on research2guidance by Ralf-Gordon Jahns
Berlin, Jan. 9, 2012 – In 2011 publishers created $US 6.8 billion in application download revenues while app development revenues reached $US 20.5 billion. The development service became a mass market almost 3 times of the size of the application download market today.
Daily rates for app development vary
Prices for [...]
Posted in Press Release
Tagged application, apps, download, german, guidance, rechearch, revenue, UK
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Mobile Marketing Roundup: Yume & Brightroll, 3G streaming TV in South Africa and more…
Here’s your Wednesday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at funding successes for YuMe and Brightroll; 3G streaming mobile TV in South Africa; Recruiters and the poor and more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing
Tagged advertising, application, brightroll, mobile, Mobile Marketing, MTN, Yume
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Free ebook on how to grow your mobile app business
Rating: Actually it’s a plug for Fiksu’s acquisition platform
This is a topic which will be close to the hearts of many GoMo News readers: – ‘Best Practices for Growing your Mobile App Business’. We spotted an advert for a free ‘ebook’ on the Mobile Crunch web site and the title grabbed our attention. Especially since the sub-heading is ’Proven ways to increase your ROI and get your app in the hands of loyal users’. The ebook is, in fact, a 19 page PDF file and its publisher is Fiksu – a company which we have covered on numerous occasions here at GoMo News. See Cian’s explanatory article here. So it turns out this ebook is a hidden plug for Fiksu’s ‘Fiksu for Mobile Apps user acquisition platform. Continue reading
Posted in App stores, Apple, Mobile Ad&Mktg, Mobile applications, android
Tagged android, app store, application, Business, fiksu, iphone, itunes, market
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Shazam displays song lyrics in real time on your mobile
Mobile music application Shazam is one of the longer-lasting success stories in the industry. The company has gotten big enough that today it has announced its very first corporate acquisition – it has bought a chunk of technology from a subtitles/captioning company called Tunezee. Continue reading
Posted in Mobile Music, Mobile applications, Music, mobile news
Tagged App, application, lyrics, lyricsplay, mobile, mobile app, mobile application, Mobile Music, Music, Shazam, tunezee
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Mobile games, rewards and stalking: Tapjoy Pay-Per-Action apps on Apple and Android
Pay-Per-Install has been a pretty effective model for application advertising. The ad network pushes a particular app at mobile consumers – every time it’s successfully downloaded and installed, the developer pays a fee. Now mobile ad network Tapjoy wants to push this concept further; Pay-Per-Action would allow particular actions within the app to be paid for. Continue reading
Newspaper vs. Mobile: Arkansan Democrat-Gazette puts its faith in iPad
It’s well known at this point that the newspaper industry is being seriously damaged by the availability of free (and often stolen) news on-line. There are a lot of ideas about how this new era of digital information can be surmounted by traditional press… or at least survived. Today the Arkansas Democrat-Gazette took a stance, with the release of an iPad app that combines it’s on-line and printed properties. Continue reading
Posted in Apple, Mobile applications, mobile news
Tagged application, arkansas, iPad, mobile, mobile app, newspaper, pressreader
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Paid apps may one day overtake the free ones
Distimo does analytics for mobile app stores – it gathers data and information about how consumers interact with application stores. Today it has released it’s full report on the year of 2010, marking the major trends in how people’s use of stores changed over the year. And one of those trends shows that paid apps are becoming more popular. Continue reading
Posted in Analysis, Mobile applications, mobile analytics, mobile developers, mobile news
Tagged analytics, App, app store, application, Distimo, free app, mobile app, mobile application, paid app
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Can mobile developers really make money from in-app billing?
Bango is a mobile company that pursues two main activities: mobile billing and mobile analytics. It powers a lot of the systems which allow developers to earn revenue from sales relating to apps and mobile content. Which makes it very handy when Bango wants to publish analytics about mobile payments – which is what it has released today. The company claims that in-app billing has been a very small source of revenue for developers this year. Continue reading
Posted in mobile developers, mobile money, mobile news
Tagged App, application, bango, Developer, in-app billing, mobile, mobile app, mobile application, mobile developer
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The hottest mobile advertising and marketing news: Google, banking and video ads
Some real moves got made in the mobile marketing and advertising world over the weekend. Along with the bewildering loss of two CEOs from Google over the weekend (including AdMob Founder Omar Hamoui); we’ve got iVdopia welcoming video ads from Apple and Google; a direct marketer plugging its email services into SMS; and more… Continue reading
Posted in Apple, Mobile Ad&Mktg, Mobile Marketing, Mobile Messaging, admob, google, mobile news
Tagged advertising, App, Apple, application, banking, contactlab, Email, google, iVdopia, marketing, mobile, mobile advertising, Mobile Marketing, nine multimedia, SMS, web
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More cheap mobile calls through VoIP – this time it’s Vyke
There have been an enormous number of VoIP news releases recently – and not just the usual “operators hate VoIP” kind. More and more VoIP services are launching that simply enhance operator services, or offer cheaper calls abroad – like Vopium, VoX and the ever popular Nimbuzz. And some operators are even getting in on the deal themselves and launching their own services (like Sprint and Telefonica) . Today, VoIP provider Vyke is launching it’s new iPhone app, to save customers money on international calls. Continue reading
Posted in mobile news, mobile voice
Tagged App, application, iphone, mobile app, mobile application, mobile rates, Mobile VoIP, voice over IP, voip, Vyke
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Angry Birds for Android hits GetJar before Market
Rating: Unlike Microsoft, it’s actually approved
I can’t resist this story. The full Android version of Angry Birds, the incredibly successful touch-screen game, has launched on GetJar. And this is its debut – it is on GetJar before the Android Market! Continue reading
Posted in Games, Mobile applications, android, mobile news
Tagged android, android market, angry birds, App, application, gaming, getjar, mobile, mobile app, mobile application, Mobile Gaming, rovio
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