Tag Archives: apprupt

Opera Mediaworks continues to expand global footprint

Acquires apprupt to better serve German market
Leading German player brings depth and breadth to end-to-end platform for publishers and advertisers

Press release

April 30th 2014

Opera Mediaworks, the world’s largest mobile advertising platform, has announced the acquisition of apprupt, a leading mobile advertising company in Germany. The deal will expand Opera Mediaworks’ reach into the German market whilst giving apprupt’s existing client base access to additional capabilities. Apprupt is a leading mobile advertising specialist in German-speaking markets, reaching more than 22 million mobile users. With a premium publisher portfolio of more than 250 mobile websites and apps, apprupt enables brands and advertising partners to engage with premium audiences on mobile devices through innovative rich media campaigns, as well as performance advertising solutions. Apprupt’s publisher clients include Bauer, IDG and Tomorrow Focus Media as well as Lovoo. Continue reading

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Mobile advertising in great demand – apprupt is growing on all fronts

The premium network for mobile advertising is recording strong growth in staff, reach and revenue

Press release

February 28th 2012. apprupt, the premium mobile ad network,
completed the year 2011 with strong growth in all divisions. Manpower,
network reach and annual turnover all recorded above-average growth rates in a year-on-year comparison. The annual turnover increased tenfold compared to the previous year. Thus, the growth was well above market levels. Continue reading

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apprupt mobile performance advertising secures funding from Neuhaus and T-Venture

Existing investors Neuhaus Partners, T-Venture and KfW extend their
commitment in the mobile premium performance network
Hamburg, 16th September 2011 – apprupt, the mobile premium performance
network has secured further funding. Current investors T-Venture, Neuhaus
Partners and KfW are extending their commitment in the company with a
considerable seven-digit Euro investment.
This new round of financing supports the company’s leading positioning [...]

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apprupt to launch re-targeting on its mobile network at dmexco

Rating; Already has two ad clients – HRS & GETTINGS

At the forthcoming at dmexco 2011 show which claims to be Europe biggest digital marketing exposition, apprupt is launching a mobile re-targeting solution. The company has already landed two prestigious clients for the solution. These are HRS – Europe’s leading hotel portal; and GETTINGS- the location-based service provider. The company claims this new solution offers mobile advertisers a way of increasing the effectiveness of performance-based campaigns in the mobile internet space. Continue reading

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iPhone users are more up-to-date than Android

A quick stat burst came from German mobile advertiser apprupt. The company has carved a serious niche for itself, advertising applications through the mobile websites of German media companies. And today it has sent around a little look at how up-to-date iPhone owners are with the latest iPhone OS software Continue reading

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Mobile advertisers should pay attention to the time of day

A little nugget of research got pushed through to me today from German mobile advertiser apprupt. We’ve covered this advertiser quite a few times in the past – its evolution has taken it from being an affiliate application store, to a multi-channel advertiser that shifts applications through Germany’s most popular mobile media sites. Today, it reveals some interesting info about how German mobile Internet usage waxes and wanes during the day. Continue reading

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Mobile advertiser apprupt finally moves beyond applications

German app-advertising company apprupt makes pretty regular appearances here on GoMo News – as one of the pioneers of the affiliate app store style of advertising, I’ve been interested to see where it would go in the market. The company expanded from white-label app stores, and began advertising apps within mobile web articles, through targeted “banner apps”. Now is is making that service available to non-app developers, bringing more orthodox digital advertisers into the fold. Continue reading

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Japanese tragedy drives people to mobile news sites

The unfolding nightmare that is occurring in Japan has made the entire world stop and pay attention. Today, German app marketing company apprupt has noted that the number of people visiting mobile news sites has grown considerably as the tragedy has occurred. Continue reading

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Get your app out of the Store: keep an eye on Apprupt

So you’ve finished your app, gotten it approved, and uploaded it to your store of choice. Now how do you stop it sinking immediately from view, without leaving so much as a ripple? One of the more interesting methods is distributed app stores – which shift applications in the same way that ad networks place mobile ads. One of the first distributed app stores was German company apprupt. Having followed these guys since 2008, I finally got the chance to catch up with co-founder and Managing Director Kjell Fischer in person at MWC. And guess what? They’ve moved ways ahead of just the “embedded app store” and are exploring some really interesting new ways to sell applications. Continue reading

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Mobile app store apprupt hits iPad with RTL

apprupt is a German-based mobile application store that I tend to keep an eye, because I enjoy the model it represents. It’s a distributed app store, also known as an “app warehouse”. Today, it has announced a deal with massive media group RTL – which finally sees apprupt getting placed on the iPad. Continue reading

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MTV partners with apprupt to offer iPhone apps on mobile web

Since the beginning of this year, German-based application network apprupt has been going from strength to strength. Today it has announced the addition of MTV Networks to its network of application publishers – we look into the deal, and what apprupt and MTV will be doing together. Continue reading

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Mobile app advertiser Apprupt bags it’s first international publisher

Apprupt is a German app store that falls into the “mobile application warehouse” category – it sells applications through storefronts place in the websites of publishing partners. Today it has announced it’s first international publishing partner: news portal 20 minutes Online. Continue reading

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Using apps as mobile advertising: Apprupt expands to the UK

apprupt is a combination of mobile advertising network and application store that has attracted a lot of attention in Germany. It only left the trial stages there recently, but has already announced an expansion to England. What can the UK market expect from apprupt? Read on… Continue reading

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Mobile advertising for developers: apprupt launches DIY platform

app-store-application-shopGerman-based company apprupt is a combination of ad network and mobile application store. It places advertised applications in storefronts that can be embedded on any mobile publication. Claiming to be the first “affiliate network” for apps, today apprupt has announced the launch of a complete self-service platform for application developers. Continue reading

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“Affiliate app network” apprupt gets major backer in Deutsche Telekom

app-store-application-shop German application service apprupt has an interesting business model. It proposes a “decentralised network” of small app stores that can better target applications at users (more detail after the break). And now it has announced its first major network backer, from the venture capital arm of Deutsche Telekom. Continue reading

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