Tag Archives: AR
Rating: Mixes M2M comms with advertising world
You might think it impossible to put M2M (Machine-2-Machine) communications and advertising together in the same sentence, but here at the Mobile WorldCongress 2012, Japan’s NEC has managed it very easily. GoMobile News has been chatting with Gareth Price, head of new business strategy with NEC Europe. He explained how NEC has the ability to capture the kind of consumer engagement level data that most major brands/advertisers would kill for. Better still, Price revealed that this technology is here now and has even been rolled out in a genuine retail environment in Korea. Continue reading
Rating: Retail websites still not mobile friendly enough, says Juniper
Reacting to mainly poor recent experiences on the High Street, retailers will almost double the $28 billion annual spend by on mobile marketing expected for 2013 to $55 billion by 2015. This is one of the key findings in a report entitled, ‘Retail mCommerce: Mobile & Tablet Marketing, Advertising & Coupon Strategies 2013-2017′ from Juniper Research. The report also found that adspend on both tablets and smartphones is continuing to grow strongly. Retailers (most notably in North America and Western Europe) are migrating their own adspend to digital in general, and mobile in particular, Juniper says. Continue reading
by Laura Marriott, CEO with NeoMedia Technologies
Much has been written on the topic of the competition between QR and Augmented Reality (see here) for share of mobile marketing budgets. Put bluntly, many believe Augmented Reality (AR) will circumvent QR’s current market share as advertisers flock to the rich experience of AR. The issue, however, is not that black and white. The benefits of QR codes have been well publicised. In effect, a single code can act as a portal to a branded online world, helping to maximise media spend, establish dialogue with the consumer and make the user experience more holistic and media rich. While QR codes provide a real-time source of data for marketers to help shape existing and future marketing programs, they also provide consumers with a range of value-added information and incentives about brands, retailers and their products. Continue reading
Rating: Levi Shapiro explains how in Jerusalem Post blog
Writing in a blog for the Jerusalem Post, Levi Shapiro, Professor in the Media Innovation Lab at IDC, explains how soft drinks giant – Coca-Cola, plans to double its revenues by 2020. Naturally, mobile marketing is going to be a core part of that strategy. The drinks company has realised, of course, that if it wants to achieve its goal, then growth has to come from emerging markets and mobile is the ideal media for reaching such potential customers. Besides targeting markets in the likes of China and Latin America, the global brand is also investigation how it can utilise technological advances such as Augmented Reality (AR) and Holographic 3D to achieve its plans. Continue reading
Rating: Sweet… but minty
Confectionary company Tic Tac mints is creating a super powered online, mobile, FaceBook and AR marketing campaign as part of a new Shake It Up campaign.
The company will offer an Augmented Reality mobile application. The app will allow users to interact with the mints themselves and get a daily dose of Shake It Up tips and tricks.
The campaign has several spheres and will also have a strong online and especially Facebook promotions. The mobile aspect is a Tic Tac Viewr application which sounds pretty interesting. Unfortunately, I couldn’t find a video of it just yet though. Continue reading
Rating: Gripping reading – especially for the retail sector
Here’s a report which should grab your attention – especially if you’re in the retail sector. That’s because ‘Marketing Using Mobile Apps’ includes top-end interviews and case studies from the likes of Debenhams and Tesco. The report has been produced by ZenithMist and Curious Dog and claims to offers marketers insights into the most effective ways of developing apps that customers want. And in ways that will appeal to them. Here’s a nice endorsement for the report … “If you’ve ever wondered if there’s such a thing as ‘bathroom commerce’ and whether it could succeed… buy [the report] now and read on! ” That comes from Mark Blayney Stuart, head of research at The Chartered Institute of Marketing. The cost for the 100 page plus is a mere £99 and is based heavily upon content from the Mobile App World conference in London, Summer 2011. Continue reading
Interesting link in this article about Mazda and Mindshare running an augmented reality (Junaio) campaign in Ireland – http://www.businessandleadership.com/marketing/item/30010-mazda-metro-herald-and/
A Middlesex University student has created an innovative augmented reality (AR) learning tool to help teach primary school children numeracy, literacy and role-play games. As part of his product design studies, Mike Saxton created one of the first free AR tools designed for school’s educational needs. “Guubes” turns computer screens or classroom whiteboards into a ‘magic mirror’ on which computer graphics can be layered on to and used in fun learning exercises.
I was on Dublin’s light rail system last night – on the interior of the carriage, I spotted an ad with an interesting QR Code on it. It looked like it had been carved in stone, and advertised an augmented reality game called Copan. Intrigued, I got out my smartphone to access the website… only to discover it doesn’t bloody work on Android. Continue reading
Rating: Helps deliver the ultimate store finder app, supposedly
Building on its discovery that, “Apps for smartphones are the next big thing” (see here), Mubaloo, has worked with The Carphone Warehouse to develop what it claims is the ultimate in store finders. Yes, Mubaloo has discovered the powers of AR [Augmented Reality] and created an iPhone app to guide potential customers to the Carphone’s 800 plus locations. Try searching iTunes for ‘Locate a store’ or Carphone Warehouse Store Finder. Continue reading
Rating: Augmented reality can reduce click count from 7 down to 2-3
Augmented reality is at last beginning to find some reality positive applications and one of them is now inside the very latest version (3.0) of the iPhone app from FindaProperty.com. The AR capability has been delivered via the Mobile Interactive Group‘s (MIG’s) mobile internet and app publishing platform – Kilrush. The augmented reality layer within the application enables house hunters to find a property using their phone camera and built-in compass. Matt Cockett, group commercial director with MIG commented, “[AR] turns he user experience in to something that is directly relevant to a mobile context and engages house hunters. It does so in a way that simplifies the user’s own search – simultaneously delivering a benefit to both brand and consumer. ” Continue reading