Tag Archives: ARPU
by Jonathan Raveh, director of publishers with appnext
The mobile world keeps evolving. As the number of downloads grows and market penetration level increase, tracking methods become easier and more accurate. However, the vast majority of these methods are duplicated from the online/desktop world. This can cause advertisers to concentrate on wrong parameters in search of boosting their business in the mobile arena. Continue reading
As mobile network operators move to tackle the expensive shift to LTE/4G and All-IP networks, Adax‘s Robin Kent looks at how operators can still make money from the data pipe
According to a recent report published by Gartner, smartphone sales in 2011 were up 58 per cent from 2010. With iPad and tablet sales predicted for similar growth, the result is a seemingly insatiable demand for data-centric and mobile video applications that is putting incredible stress on mobile networks. In effect, we are experiencing an explosion of mobile data traffic. Continue reading
I remember when Germany mobile operator E-Plus was struggling to get over the 10 million mark and now it has 18.2 million customers. I have to say that this is a huge achievement and all down to the segmented discounting strategy. Continue reading
3ple-Media Survey Shows Positive Change in Attitudes to Mobile Multimedia But Where’s the ARPU for Operators?
A new survey from 3ple-Media shows a positive shift in subscriber perceptions and expectations about the evolving role of Mobile Operators in the delivery of multimedia services.
While 66% of subscribers among the 1,250 respondents say they now see their Mobile Operator as a data connectivity provider, encouragingly 20% see their Mobile Operator as most like [...]