Tag Archives: Associated Press

Mobile advertising and shopping: what is AP doing with smartphones?

Last Friday, the Associated Press Board of Directors voted to test something new on mobile. It will be a mobile advertising service that attempts to replicate the circulars that newspapers slot between the pages of their weekend editions. As it has just been voted in, the new service is now going into the development phase – but AP has provided enough information about iCircular for us to look at the kinds of features they’ll be planning to implement. Continue reading

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World Cup mobile application from Associated Press

The Associated Press, the world’s leading source for news and information, is giving mobile users around the globe unprecedented access to the 2010 FIFA World Cup with a new application for mobile phones. The free app, AP 2010 World Cup Coverage, is available for download from multiple app stores, including iTunes, Ovi by Nokia, BlackBerry App World, and Android Market. Continue reading

Posted in Press Release | Tagged , , , , , | 2 Comments

Mobile news content – AP is delighted, but what does it mean for local news?

It has now been one year since The Associated Press launched it’s mobile Web and app service, AP Mobile. The company has announced that users have read over 55 million local stories in that time, and more than 1,000 local news sources have signed on to have their content distributed via the mobile service.

AP also [...]

Posted in Mobile Agencies, Mobile Content, Mobile Web, mobile news | Tagged , , , , , , , , , | Leave a comment

AP creates two mobile sites for “wacky” news on Virgin Mobile USA

Rating: Youth-oriented celebrity and quirky news
In a clear effort to access the large, mobile-owning youth market, Associated Press are launching two mobile sites just for them. Dedicated to reporting on celebrity gossip and quirky news, the sites are available over the VirginXL deck.
Both sites will be ad supported. The AP Entertainment will cover movies, film [...]

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GoMo News and the Associated Press

We here at Gomo have followed the AP story with interest. As eagle eyed readers will have noticed we always try to use They Say and We Say as well as “In the Press Release” where appropriate. It makes it obvious to you, our readers the source of our story. Also we link back to [...]

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