Tag Archives: augmented reality
by Mark Haviland, md with Rakuten LinkShare UK
Mobile World Congress Barcelona has morphed from a telecoms sector-specific trade show in years past to an industry event that has implications for everything digital. From retail, music and entertainment to gaming and social networking, smartphones and tablets are ubiquitous and many are waiting to hear how the latest apps, handsets and periphery technology will improve their everyday lives. The retail sector in particular has benefited from advancements in the mobile technology, and here are my three trends in the mobile shopping space which should cause a stir in 2013. Continue reading
Rating: Grapple & Halifax get together for home buyers
A team of UX and visual designers; senior native Apple iOS and Android developers; and QA testers put together by Grapple Mobile has produced the Halifax Home Finder app. It’s already been named ‘app of the week’ by the Guardian newspaper and amongst its leading features is support for augmented reality (AR). Simply by holding up their smartphone and panning around the vicinity users will be able to view properties currently for sale in the surrounding area. The app also offers property search facilities; mortgage affordability calculators; local area information; and property buyer guides. The app is already available for free from Google Play and the Apple iTunes App Store. Continue reading
April 5th 2012. Google on Wednesday [April 4th 2012] gave the world a glimpse of its vision for letting people look at life through Internet-tinted glasses. A video posted at a Project Glass page at Google+ social network confirmed the rumor that the technology titan is working on eyewear that meshes the online world with the real world. ”We think technology should work for you -be there when you need it and get out of your way when you don’t,” members of the project team said in a Google+ post. Continue reading
Rating: Levi Shapiro explains how in Jerusalem Post blog
Writing in a blog for the Jerusalem Post, Levi Shapiro, Professor in the Media Innovation Lab at IDC, explains how soft drinks giant – Coca-Cola, plans to double its revenues by 2020. Naturally, mobile marketing is going to be a core part of that strategy. The drinks company has realised, of course, that if it wants to achieve its goal, then growth has to come from emerging markets and mobile is the ideal media for reaching such potential customers. Besides targeting markets in the likes of China and Latin America, the global brand is also investigation how it can utilise technological advances such as Augmented Reality (AR) and Holographic 3D to achieve its plans. Continue reading
Rating: To blipp, or not to blipp – is that the question?
Talk about dark horses. What blippar is doing with its free image-recognition app for smartphones is amazing. GoMo News recently chatted with Jessica Butcher, marketing and founding director with blippar, at a recent DTI sponsored pre-MWC 2012 event. She begged us not to primarily refer to the product as offering augmented reality (AR) but there are tremendous close parallels. Anyway, it turns out that blippar won the first prize in the UK Startup competition run by UKTI and will now represent Britain at CES 2012. It also recently secured seed investment from Qualcomm Ventures. Ms Butcher’s desire to see the word ‘blipp’ enter the English language as a common noun just might succeed. Continue reading
The onslaught against QR codes from press releases fired our way the continues to surprise us at Gomo.
Augmented reality (AR) has become the futuristic media of the moment, but many consumers, including young, tech-savvy Millennials, are having a hard time figuring it out. In fact, only 11% of high schoolers and collegians have ever used an AR app. Continue reading
Rating: Sweet… but minty
Confectionary company Tic Tac mints is creating a super powered online, mobile, FaceBook and AR marketing campaign as part of a new Shake It Up campaign.
The company will offer an Augmented Reality mobile application. The app will allow users to interact with the mints themselves and get a daily dose of Shake It Up tips and tricks.
The campaign has several spheres and will also have a strong online and especially Facebook promotions. The mobile aspect is a Tic Tac Viewr application which sounds pretty interesting. Unfortunately, I couldn’t find a video of it just yet though. Continue reading
Rating: Naked ladies in 36o degrees
Why on Earth does News International think that the typical UK chauvinistic male possesses an iPad? Rather than, an Android tablet? Well, it’s marketing department must think so because the infamous British red top newspaper only offers its Page 360 feature for those who download The Sun‘s iPad app. For those who can’t guess, this app has interactive animations which bring to life the UK’s most notorious topless models. We’re not quite sure that the inventors of augmented reality had quite this sort of thing in mind when they designed the technology. But, by an odd quirk of fate, iPage 360 is going to introduce AR to the great British public. And just to make sure of this, News International is offering a free 30-day trial of the iPad app for a limited period. Continue reading
Rating: Just point your AR app at the nearest Green Box
Showing dedication to the cause of augmented reality (AR) – above and beyond the call of duty – GoMo News bravely battled its way through the dark streets of London’s East End to reach the Dray Walk Gallery. This venue was playing host to an event sponsored by Becks – the German brewer of lager. The whole event was focussed on the integration of art with augmented reality. Judging from the feedback we had, there were some pretty high brow art discussions going on before we finally arrived. However, we can truthfully say that we saw real art in action. Continue reading
[ October 11, 2011; ] The Mobile Augmented Reality event will explore one of the most exciting segments in mobile and truly an extraordinary opportunity for developers, artists, brands, agencies and the enterprise.
Imagine holding your phone or tablet up on a city street and having stores, coupons, discounts, historical landmarks, movie times, even nearby friends overlaid on top.
“Mobile augmented reality to generate 1.4 billion downloads by 2015 as major brands embrace the concept“ Juniper Research – Mobile Augmented Reality
This full day event (11-6) will feature the top minds in AR. Topics covered will include: