Misleading SMS ads get slapped down in Australia

Australia’s Competition and Consumer Commission (ACCC) has targeted two companies it claims are misleading consumers using SMS. The ACCC won a court order against UK company AMV Holdings Limited for misleading adverts in magazines, and had an interim injunction leveled against Clarion Marketing Australia for hiding the costs of SMS subscription services.

AMV Holdings Limited was [...]

GoMo Buzzwatch: Australian regulator approves 3-Vodafone merger

It has been in the works since February, but it was finally announced today that mobile operators Vodafone and 3 will be merging into a larger body in Australia. Hutchinson, which owns 3, and Vodafone will be forming 50/50 joint venture called Vodafone-Hutchison Australia (VHA).

The process took so long to be confirmed because the Australian [...]

2 mobile pricing bits: teen spends over 10k and MPs call for roaming price check

There are two interesting stories from Australia today about mobile data pricing. The first concerns a teen from Benalla, North East Victoria who amassed a $12,000 mobile bill in just two months. At the same time, an Australian Parliamentary committee is asking the Government to step in directly to get a fairer deal for Australians [...]

“I’m watching u”…so says Big Brother 2008 via Bluetooth.

Rating: Cool, yes…unique?? me thinks not.
They Say: Marketforce, based in Perth used a Bluetooth messaging campaign to promote Big Brother 2008 on Channel Ten, Australia says Textually.org.
20 busy bus shelters were equipped with Bluetooth Transmitters pushing 2 messages to any Bluetooth handset in the area. The first message used the local location to catch people [...]

Vodafone says YES to the iPhone

Vodafone today announced it has signed an agreement with Apple to sell the iPhone in ten of its markets around the  globe. Later this year, Vodafone customers in Australia, the Czech Republic, Egypt, Greece, Italy, India, Portugal, New Zealand, South Africa and Turkey will be able to purchase the iPhone for use on the Vodafone [...]

Proximity Marketing: Vodafone Australia Street TV

Rating: finally proximity marketing that works
During the Mobility World Congress in Hong Kong last week mobile advertising was hot on the agenda. Richard Saggers from Vodafone gave a strong presentation highlighting Vodafone advertising success stories. We are not surprised that he used examples outside of Europe to highlight the success and the he did pinpoint [...]

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