MWC: bringing SMS and mobile barcodes to railway tickets - the wrong way and the Masabi way

Mobile ticketing company Masabi has an interesting theory about mobile: most people really don’t care about it. I happen to agree with them there - most people just use voice and text. So over the last 8 years, Masabi has concentrated on making a railway ticketing system so simple and pleasant to use that even people who find SMS “new fangled” will appreciate it. I sat down this morning with CEO Ben Whitaker to look over the service… and I liked it. A lot.

NeoMedia signs groundbreaking deal with Sony Ericsson

Rating: It’s all about creating the right ecosystem
Mobile barcode specialist, NeoMedia Technologies, has announced a ground-breaking deal with leading handset provider, Sony Ericsson has to pre-installed its NeoReader software across all Sony Ericsson platforms. It’s believed to be the first time that such readers have been standardised on a global basis by one manufacturer.
According to [...]

Mobile Barcodes 101: Understanding Mobile Barcodes

Mobile Barcodes 101: Understanding Mobile Barcodes (sponsored by NeoMedia Technologies)  
Mobile barcodes are on the verge of becoming a global phenomenon, but what exactly are they, what do they do, and for whom? We became familiar with the original, linear barcodes (or 1D), from our supermarket shopping in the 1980’s (although the technology was patented [...]

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