Bango brings its carrier-grade mobile billing and analytics to brands

Mobile billing and analytics company Bango today launched “Bango Enterprise”. Bango has been providing billing and analytics to operators and mobile merchants for years. The new service is essentially a tailored version of their product, aimed at getting the largest brands onto Bango.

Bango announces new version of it’s mobile analytics service with cross-network user-tracking

Bango Analytics v4, the most recent release of Bangos mobile analytics service, has a good few updates to the service.  Mostly the kinds of thing you would expect an analytics service to update: granularity, speed of updates and filtering. However it has made one very interesting addition to the service, which is the ability to [...]

Bango Analytics for PC’s Three Questions with Sarah Keefe VP Marketing Bango

I got this press release from Bango and I thought it was interesting as it seems to be a move from mobile to online. 
What is the story?

Bango Analytics for PCs is available as part of an Early Access Program at www.bango.com/eap.   The webmaster puts a line of code into the home page of the PC [...]

Decktrade hits up Bango Analytics

The mobile advertising network Decktrade which is owned my Millennial Media will be integrating Bango’s analytics.

From the Press Release
“This integration further solidifies our commitment to providing our clients and partners the best mobile measurement and analysis services. We are excited to add Bango Analytics to our growing list of third-party reporting and analytics partners,” [...]

Bango pinpoints best performing mobile advertising campaigns and avoids advertisers paying too much

May 12 2008 – Mobile marketers can now turn to the Bango mobile analytics tool and use the new goal comparison feature in its mobile analytics tool to see which mobile advertising campaigns and traffic sources deliver the best conversion rates. Advertisers can also compare the value of the traffic from third-party ad services using [...]

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