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Another PR disaster for RIM/BlackBerry
Rating: Ain’t our problem – speak to the operator, says RIM
Talk about failing to appreciate the Power of the Press. GoMobile News was stunned by RIM’s recent reaction to a request for information from the well-respected ‘Don’t Panic’ techie section in the UK’s Sunday Times. Did the struggling handset manufacturer answer the technical question? Nope. Instead it fobbed the newspaper journalist off. Now, Nokia might be ignoring our advice to start making Android handsets but it certainly responds to Press enquiries. We thought we’d detected a change in attitude @ RIM when the company under Thorsten Heins had invited some leading journalists and developers to briefings on RIM 10. But the Times incident raises parallels with the PR disaster which was the Network Operations Centre) outage in in Slough, UK. Continue reading →
