Tag Archives: Brian Morel

Hot tips from Bango mobile ad campaign paper

Rating: Optimise for BlackBerry not iPhone

Here’s a little gem from Bango called ‘Measuring mobile campaigns – an audience with experts’. It’s a white paper aimed at companies and brands toying with the idea of using the mobile sector as a marketing tool or advertising medium. As you might expect, the paper does take the opportunity to plug Bango’s own offering in this area – Bango analytics. But it does incorporate advice and tips from other experts in the field. Here’s our favourite tip. Publishers say that most of their visitors possess iPhones. The reality is that you get twice as many visitors from BlackBerries than from iPhones so what you should really be doing is optimising your mobile web pages for BlackBerries. Pretty controversial, eh? Continue reading

Posted in BlackBerry, Java, Mobile Ad&Mktg, Mobile Agencies, Yahoo, google, iphone, mobile analytics, mobile news, nokia | Tagged , , , , , , , , , , , , | 1 Comment