Tag Archives: buzzcity
BuzzCity research reveals the rise of the constantly connected traveller
em>Mobile devices are more important to consumers than money, keys or food, yet marketers are yet to unlock mobile’s full potential
Press release
April 17th 2013. A global survey released today from BuzzCity, the global mobile advertising network, shows that consumers are now constantly connected and heavily reliant on their mobiles when travelling, with the majority (60 per cent) regarding their mobiles as indispensable. The latest edition of The BuzzCity Report shows how much consumers interact with their mobiles when on the move, revealing that phones are the highest priority item for people to take with them as they leave the house (60 per cent). Continue reading
Xmas 2012 will be biggest ever for m-commerce says BuzzCity
Rating: 50 per cent + will buy Xmas gifts via mobile
55 per cent of people across the globe are likely or certain to buy Xmas gifts via their mobile device according to a survey produced by BuzzCity, the global mobile media company. Entitled the BuzzCity Mobile Ad Network report, it suggests that 47 per cent of consumers are planning to purchase Xmas gifts via a mobile device for the first time in 2012. Out of those, 73 per cent will be mobile shopping for the first time. Significantly, 31 per cent claim that they are planning to spend over half of their overall festive budget on purchases via mobile and an amazing 60 per cent are even opting to use their mobile to shop on Xmas day itself. Continue reading
Posted in Mobile Ad&Mktg, Mobile Stats, mobile shopping, retail
Tagged buzzcity, Dr KF Lai
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Mobile advertising traffic will double in 2012 says BuzzCity
Rating: No signs of mobile advertising slowing down globally
In its latest quarterly report on current trends dominating the mobile advertising industry, BuzzCity, reckons that mobile advertising traffic is on course to double in 2012. The data has been collected from BuzzCity’s global advertising network which is made up of global publishers and BuzzCity’s own mobile media properties. The BuzzCity quarterly report for Q2 2012 shows include increasing levels of adoption dominating for Q1-Q2 2012. It shows that BuzzCity’s global ad network has already served three-quarters of its annual traffic from 2011 in Q1-Q2 2012. Using this information as an indicator, BuzzCity predicts the global doubling of mobile advertising traffic is set to double in 2012. It also shows that Smartphones are becoming mainstream device in many individual markets worldwide. Continue reading
Mobile advertising sees tremendous growth says BuzzCity
Rating: Market in UK grew by 157% in 1 year
The latest quarterly (Q1 2012) report from BuzzCity which tracks performance across its own global mobile advertising network has come in with impressive figures for market expansion. The UK showed strong growth during Q1 2012 with 23 per cent but over the year it grew by a commendable 157 per cent. Significantly, the number of smartphones active on the BuzzCity network has also grown. Smartphones now account for more than 32 per cent of phones that are served ads across the BuzzCity mobile ad network. Out of these, handsets from Apple, BlackBerry, Samsung and HTC continued to grow. RIM’s BlackBerry continues to make a strong showing despite its bad Press. Continue reading
Posted in Mobile Ad&Mktg, Mobile Stats
Tagged buzzcity, Dr KF Lai, m-commerce, mobile ads, smartphones
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BuzzCity finds BlackBerry still dominates ad impressions in UK
Rating: Women and mature users dominate m-commerce
A somewhat startling finding from the latest quarterly report on the mobile advertising industry from BuzzCity is that in the UK, ad impressions are still dominated by BlackBerry (with 69 per cent). The company admits that this is declining with growing interest in Apple devices. The report’s main conclusion is that m-commerce adoption will be driven by women and mature users. In terms of what types of transaction users are making with their mobile phones, BuzzCity has found that services to stay connected; lifestyle and leisure; plus travel are the main categories. BuzzCity served more than 126 billion ads in 2011 which compares to 52 billion in 2010. Continue reading
Posted in Mobile Ad&Mktg, Mobile Industry Reports, mobile payments
Tagged ads served, BlackBerry, buzzcity, m-commerce
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@MMA Forum 2011 Buzzcity Anna Pikina-Chautard Sales Director
Anna Pikina-Chautard has been at Buzzcity from the start. I have seen her an several industry events but this is the first time we have done an interview. Anna gives us an overview of Buzzcity and the competitive climate.
4 countries now serving 1bn ads per Qtr
Rating: UK still top European ‘hotspot’ country says BuzzCity
A new report just published by global mobile media specialist, BuzzCity shows that the phenomenal growth in served mobile ads shows no sign up of slowing up. In the first six months of 2011, more adverts have been served over BuzzCity’s network than during the whole of 2010. That’s 53 billion versus 52 billion. The UK still leads the Top Five European ‘hotspot’ countries with 54 per cent growth in Q2. However, there are now four countries serving over one billion ads per quarter. Those are India, Indonesia, Vietnam and the United States. The report provides a quarterly summary on the trends and forces shaping mobile advertising today and you can view the complete report here. Continue reading
Posted in BlackBerry, Featured, Mobile Ad&Mktg, Mobile Stats, Mobile Web, mobile analytics, nokia
Tagged advertising, buzzcity, Dr KF Lai, gartner, mobile
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MobPartner to advertise its mobile campaigns through BuzzCity
In a somewhat meta-advertising story, we have affiliate mobile marketing network MobPartner signing a deal with mobile media powerhouse BuzzCity to place ads leading to ads on the BuzzCity network. Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged advertising, buzzcity, cpa, cpc, marketing, mobile, mobile advertising, Mobile Marketing, mobpartner
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“White-box” mobile phones drive advertising boom for BuzzCity
BuzzCity is a mobile content, media and advertising company that we love to follow here on GoMo. The company targets lower-end devices around the world, and has been having huge success feeding advanced content to non-smartphones. May 2011 was it’s most successful month ever in terms of mobile advertising – serving 10.5 billion ads. And the company claims that white-box devices are one of the biggest drivers. Continue reading
Posted in Mobile Ad&Mktg, Mobile Devices, Mobile Marketing, mobile news
Tagged advertising, buzzcity, india, marketing, mobile advertising, Mobile Marketing, mobile phone, smartphone, white box
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Mobile advertising and marketing hot news: ad spend, content and analytics
Welcome to the Tuesday round-up of the hottest mobile marketing and advertising stories from GoMo News! The MMA reports that mobile ad spend is increasing faster than confidence; DataXu demand side advertising platform reaches general availability; Smaato teams with Vertica for analytics, and more… Continue reading
Posted in Analysis, Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged advertising, analytics, buzzcity, dataxu, marketing, mma, mobile, mobile advertising, Mobile Marketing
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Mobile advertising and marketing hot news: mobile predictions, growth and launches
Happy Thursday! Here’s the round-up of the hottest mobile marketing and advertising stories, from GoMo News! Adenyo claims to have used actual rocket science for a mobile marketing analytics product; Buzzcity has plenty of news; and much, much more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged 2ergo, 4info, adenyo, advertising, buzzcity, marketing, mobile, mobile advertising, Mobile Marketing, starfish 360
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Mobile gaming: Nokia still dominates, says BuzzCity
BuzzCity is an extremely wide-spectrum mobile media company – and amongst its many products is the highly popular gaming service Djuzz. BuzzCity has released stats from the service showing the most popular devices used for gaming worldwide, and showcasing the habits of highly succesful games developers. Continue reading
Posted in Games, India and Asia Pacific, Mobile Stats, Mobile applications, mobile developers, mobile news
Tagged buzzcity, djuzz, india, mobile games, Mobile Gaming, nokia
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BuzzCity says content localisation and featurephone support are key
BuzzCity says content localisation and featurephone support are key
Mining the data it compiles from its monthly Djuzz charts, enigmatic content provider – BuzzCity – has concluded that content localisation and featurephone support are going to prove key factors in 2011. Dr. BuzzCity CEO, Dr KF Lai, says that, “Localisation is one of the key elements required to better engage mobile users and it’s likely that this trend will further develop in 2011.” By localisation, Dr Lai doesn’t mean just throwing a couple of local celebrities into the mix. He also believes that support for languages other than English will prove critical. Continue reading
Posted in Games, Mobile Content, Mobile Devices, Mobile Stats
Tagged buzzcity, djuzz, Dr KF Lai, featurephones, Kenya, localisation, nigeria
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Mobile games show Big Five phone makers in trouble from smaller manufacturers
Just earlier this week, news reports claimed that Nokia is not just in trouble thanks to Apple and Android. It stated that competition also comes from “white box” phone makers – smaller companies that build very cheap mobile phones and sell them in modest quantities. Today, mobile media company BuzzCity has claimed that it’s not just Nokia – based on games downloads from it’s Djuzz service, BuzzCity reckons all the major phone makers could be in for surprise. Continue reading
Posted in Mobile Devices, mobile news
Tagged buzzcity, djuzz, mobile, mobile device, mobile manufacturer, mobile phone, nokia, OEM, smartphone
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