Tag Archives: celtra
StrikeAd claims ‘world first DSP’
Are these guys living in a time warp?
Something of an ambitious claim here – StrikeAd claims to be, “the world’s first international mobile Demand Side Platform (DSP).” Not sure about that one. Anyway, its next claim is even more bizarre. The company has announced the launch of its a ‘business’ division -StrikeAd Engage. This division is dedicated solely to providing mobile brand advertising and rich media opportunities to brands and agencies. Hmm. Did it have a ‘consumer’ division before, then? Well, apparently, the business division is called StrikeAd Engage and it will operate separately from StrikeAd Fusion, the company’s mobile DSP. Continue reading
Posted in Mobile Ad&Mktg, mobile news
Tagged Alex Rahaman, Carl Costa, celtra, demand side platform, DSP, Engage, fusion, Miha Mikek, mopub, strikead
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AdCreator now brings video ad content into focus
Precisely measures viewer engagement and consumption of video content in mobile Rich media ads
Press release
Apr 4, 2013. Celtra, the industry leader for rich media mobile ad serving and analytics, announced that AdCreator, Celtra’s rich media ad production, delivery and analytics platform, now incorporates precise video reporting to measure interaction with video incorporated into rich media [...]
Locations ousts branding in rich media mobile ads, says Celtra
Rating: 45 per cent of such ads now feature video, too
An interesting new development in the rich media mobile ads sector has been discovered by Celtra in its quarterly Mobile Rich Media Monitor report. Apparently, location-based features have now overtaken branding and presentation as the most engaging ad feature. Location now boasts an 18.8 per cent engagement rate. By comparison, the average ad engagement rate was 13.7 per cent in Q3, nearly a one per cent increase over Q2. Adding gaming features (or gamification) can in second place after location with a 13.9 per cent engagement rate Perhaps the most interesting statistic was that was that nearly half (45 per cent) of all the mobile advertising campaigns analysed by Celltra featured video. Continue reading
Posted in Mobile Ad&Mktg, mobile location
Tagged AdCreator 3, celtra, gamification, Matevz Klanjsek, mobile ads, rich media
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Location-based advertising engagement skyrockets for rich media mobile ads
Celtra’s Q3 Mobile Rich Media Monitor report reveals telling new trends in mobile rich media advertising
Press release
December 13th 2012. Engagement rates for location-based features in rich media mobile ads nearly doubled in Q3 2012 (185 per cent growth) according to new findings from Celtra‘s quarterly Mobile Rich Media Monitor report. Overall, engagement rates for rich media mobile advertisements continue to show steady, quarter-over-quarter growth. In Q3, the average ad engagement rate was 13.7 per cent, nearly a one per cent increase over Q2. Continue reading
Mindshare UK selects Celtra as rich media mobile advertising provider
Exclusive relationship will drive mobile advertising adoption by leading brands
Press release
July 25th 2012. Celtra, the industry leader for rich media advertising and analytics across mobile devices, has announced that it has become the exclusive rich media mobile advertising partner for Mindshare UK, the global media network, with a who’s who client list of top global brands including Unilever, Hutchison 3, Landrover, Nestlé and Mazda. Mindshare UK selected Celtra after an exhaustive pitch process to help deliver highly innovative and award-winning mobile advertising executions. Continue reading
Adfonic brings rich media ads to the mass market
Service offers advertisers monthly access to over 10 billion rich media enabled ad requests from mobile websites and apps
London UK, 16th February 2012:Global mobile advertising marketplace Adfonic, today announces the availability of its new rich media offering, enabling advertisers and agencies to plan and buy rich media campaigns on a global scale.
The newly [...]
Posted in Press Release
Tagged adfonic, celtra, crisp wireless, medialets, Mobile World Congress, pluant mobile, rich media ads
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Celtra moves into Europe with rich media ads
Rating: No reason why all banners shouldn’t become HTML5
It’s become apparent that US based, rich media advertising specialist, Celtra, has decided to move into Europe in a big way. To this end, the company has decided to enlist the help of (European) start-up specialist, Jonathan Milne, as gm of Celtra Europe. Milne has worked his magic with Ooyala and Maven Networks. The company has also announced a pan-European partnership with Buongiorno – the multi-national mobile content creator. Celtra claims that it is the only agency capable of putting a ‘self-service’ rich media ad creation tool right into the hands of ‘creatives’. Continue reading
Posted in Mobile Ad&Mktg, android, iOS
Tagged Buonjiorno, celtra, HTML5, Jonathan Milne, rich media
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Sympatico Mobile and Cetra Launch Self-Service Rich Media Platform AdCreator
Toronto, ON, June 22, 2011 – Sympatico.ca hosted the Canadian unveiling of AdCreator at an exclusive event today in Toronto. AdCreator is Celtra Inc.’s self-service rich media ad creation platform which enables advertisers to rapidly create ads that leverage the unique features and capabilities of smartphones, tablets and the mobile web.
“The expertise we have [...]
Posted in Press Release
Tagged celtra, customer engagement, mobile ads, mobile advertising, mobile media, mobile rich media, rich media, sympatico.ca
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Mobile advertising and marketing top news: messaging, rich media and consumer behavior
Welcome to the round-up of the hottest stories in mobile marketing and advertising, from GoMo News! Today we see Hipcricket making a little history, Mojiva reveals it’s lessons about mobile consumers, Celtra takes brand advertisers in hand, and more! Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged advertising, celtra, Hipcricket, marketing, messaging, mobile, mobile advertising, Mobile Marketing, mojiva, rich media, SMS, Txtlocal
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Mobile rich media ads: what will Celtra and Jumptap be doing, exactly?
Earlier this week, mobile ad network Jumptap announced a pretty effective land-grab in the area of rich media advertising on mobile. It has integrated its systems with five of the leading providers in the world, giving advertisers an unparalleled opportunity to create and serve rich media ad units. Today we look a little closer at one of those deals – with mobile ad creation service Celtra. Continue reading
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, mobile news
Tagged advertising, celtra, jumptap, marketing, mobile, mobile advertising, Mobile Marketing, rich media
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Mobile advertising: what is Celtra, and why is it worth $5M?
Earlier this week, a mobile advertising company called Celtra made some waves by coming from pretty much nowhere to announce $5 million from it’s Series A funding round. That’s a whole lot of chedda for what was previously a relatively quiet company. So we’ve taken a little time to look at exactly who these guys are, what they do, who invested in them, and what their prospects might be. Continue reading
Posted in Analysis, Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, mobile news
Tagged advertising, celtra, Investment, marketing, mobile, mobile advertising, Mobile Marketing, rich media
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Mobile marketing and advertising hot news: Facebook, Android and free ads
Welcome to the Wednesday round-up of the hottest mobile marketing and advertising stories from GoMo News! Foremost is the news that Facebook has bought an LBS advertiser – but there are other moves in Android, rich media and more… Continue reading
