Why so popular? How ChaCha used advertising to dominate mobile SMS search

It has been a good week so far for mobile search company ChaCha. The service, which answers questions that users send in by SMS, received another $7 million in funding - and was declared to be a more popular SMS search service than Google. But why has ChaCha been so successful? In this post, we look at the resons that ChaCha has made it as King of the SMS Search Services.

ChaCha launches abbreviated mobile SMS search for sportsfans

Mobile search provider ChaCha is introducing a new sports update service ahead of the busy March sports season. ThmbSavrs allows users to send abbreviations by texts to ChaCha to get live scores, news and updates. ChaCha claims its service will send fans the results they’re looking for, even if the abbreviations are spelled wrong! So, [...]

Cost effectiveness pushes mobile advertising instead of TV spots for Super Bowl, says ChaCha

97.5 million viewers watched the Super Bowl last year. With a 30-second TV spot costing around $3 million, mobile search engine ChaCha asks whether TV is the best place to advertise.
ChaCha has released a list of brands that have chosen to advertise with them via SMS instead. Thanks to the flexiblity of SMS, some [...]

ChaCha does it’s bit to spread holiday ChaCha-cheer

Rating: Text Claus campaign yields top Christmas wishes

Whether or not you think Santa really needs to be “updated”, it’s hard to deny that the recent Text Claus campaign from Sprint was a nice idea. Featuring a young, metro Santa, the idea was that if you text your Christmas wish to a certain number, you stood [...]

AT&T and SMS Mobile Search and Voice Search firm ChaCha announce strategic partnership

SMS – is king once more. ChaCha Mobile Search has a new strategic partnership with AT&T.
What is it?

ChaCha will use a co-branded greeting and promote AT&T when consumers call 1-800 2ChaCha (1-800-2-242242).The two companies also will work together to further enhance ChaCha’s free mobile-answers service and explore opportunities in both text and voice ad-based services. [...]

ChaCha pay for performance mobile advertising solution

We all know that mobile advertising is more than mobile SMS but like it or not – SMS remains King Kong of the mobile space.
Not only that it King Kong at the top of the Empire State Building when mobile advertising is concerned.

Why?
ChaCha has launched a Rich SMS Advertisingsolution that enables brand marketers to easily [...]

Mobile Advertising: Quattro Wireless Obama Campaign Vote Early

As Kenya calls a national holiday (what a great move) Mobile Advertising player Quattro Wireless is pushing up its peacock feathers proud that it helped Obama get to number 1 spot.
How?

Obama selected Quattro Wireless as its mobile advertising partner in part of an initiative called “vote early”.
 
Vote Early?
Yep. This was an initiative with partners such [...]

ChaCha cans Coke for a new business model and 5.2% click through rate

The mobile search engine ChaCha has introduced a new service called ChaCha 1:1.
What is it?
Well it is a mobile marketing solution for brands?
Huh?

Well basically, instead of using ChaCha for just generic answers to questions, mobile brands can use it to target users with dynamic adverts.
How?
Well, from what I can tell – conversations or answers at [...]

ChaCha the Mobile Search test – chat with Brad Bostic Co-Founder and President ChaCha

I was eager to meet ChaCha Mobile Search new comers at CTIA as I know that a few of my colleagues and peers weren’t over eagerly excited about the company.

So I love reading Tech Crunch and a comment this morning with a screen shot with the guide services was in discussion and there was a [...]

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