MWC Mobile Premier Awards - Donation on the Go: spendino (finalist in Innovation) 


Die Spendino GmbH aus Berlin bietet Non-Profit-Organisationen eine integrierte Lösung für Internet und Mobile, mit dem Ziel der Mittelbeschaffung, also des Fundraising an. Ziel ist es, gemeinnützigen Organisationen dabei zu helfen, Spenden zu sammeln, mit bereits eingetragenen Spendern via Social Media zu kommunizieren und mit neuen in Dialog zu treten. Spendino, das nach eigenen Angaben das erste Unternehmen in Deutschland ist, welches das Handy ausschließlich für soziale Zwecke einsetzt, verwandelt das Smartphone in „eine moderne mobile Sammeldose“, indem die Spenden via SMS gesendet werden.

Mobile advertising supergroup forms for Haiti charity

Some of the biggest names in the mobile advertising industry have today announced a group effort to help relief fund-raising in Haiti. AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader Digital and more have grouped together - thanks to efforts from mobile agency Mobile Accord.

Haiti disaster proves how good a channel mobile is for charity and disaster relief

At a mobile money conference in Los Angeles last November, I had the chance to talk to Jim Manis, CEO of Mobile Giving. He spoke about how charities tend to view mobile as a once off “strategy” for donation, rather than as a channel through which long-term donors can be acquired (see the full interview here). But the success of mobile as a channel for sending to the victims of the Haitian earthquake could be the turning point that changes peoples minds. Mobile really can be used to help people all over the world, every single day.

MIT adds the MIDAS touch to BBC charity

Rating: Brings in circa £1.75m for Children in Need
If you ever doubted that donating money via SMS/text on a large scale was logistically impossible, then Mobile Interactive Technology (MIT) believes it has disproved this. In less than one month, MIT’s MIDAS platform handled 376,568 mobile interactions. That’s around £1.75 million in donations.
Three companies within the [...]

GoMo 1-to-1 at MMF: mobile marketing, money and more from Mobile Giving

I spoke to mobile veteran Jim Manis, CEO of Mobile Giving at the Mobile Marketing Forum. He’s a long time supporter of the MMA, and an influential figure in its past. But today we talked about his current pet institution: Mobile Giving. This is a non-profit charity organisation that currently helps over 350 charities collect donations via mobile. We also spoke about how the mobile channel can be used for marketing and educating of donors, and the possible commercial applications of the service

Mobile Marketing for breast cancer awareness – bravo!

I shouted “bravo” when I read this. Using non-profits or charities is an effective, strong, compelling use of mobile marketing. We all know the mobile is personal. No one reads my messages and this is a discreet sensible way of getting the message across. In fact, I am about to sponsor a child and if there was a mobile element to the sponsorship I would pay for it – but I digress.

Give blood via text messaging with the Red Cross

(Tulsa, OK October 15, 2009) The next time you want to donate blood and need to find an American Red Cross blood drive near you, the answer may be as close as your mobile phone. The Red Cross Blood Services, South Central Division announces the implementation of a mobile media program offering people the [...]

Viigo helps charitable foundations this christmas with free advertising space

Rating: Canadian charities receive free advertising space on mobile ad network
Smartphone advertiser Viigo has donated a chunk of it’s mobile advertising inventory to three Canadian charities this Christmas. The move is meant to help the foundations to spread their message this festive season.
The ALS Society of Canada, Canadian Cardiac Rehabilitation Foundation and Crohn’s and Colitis [...]

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