Tag Archives: commerce

PayPal Says Mobile Payments To Hit $3 Billion

How many of you have used PayPal’s mobile app to transfer money? How many of you have purchased on mobile online-commerce sites using PayPal? Paypal forecasts $3 billion in mobile-device payments in 2012.
The online payments service, which is owned by eBay, had projected last fall that it would process $1.5 billion in 2011. It [...]

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Mobile commerce: Meeting the consumer halfway?

As 2010 – a year of booms, busts, mergers and consolidation – finally comes to a close, the mobile industry is already looking ahead to the potential opportunities for 2011. One trend that gathered momentum in 2010 and which looks to be further building support for next year is mobile commerce. For too long the mobile retail sector stayed virtually at a standstill. However, in the latter half of the year, and most notably in the run up to Christmas, mobile commerce began to take centre stage. Continue reading

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Mobile advertising and marketing hot news: m-commerce, iAd and location

Welcome to today’s round up of the best in mobile marketing and advertising stories from GoMo News! Mobile commerce could lead to an advertising explosion; iAd finally sees interactive ads hit iPad; Visa launches a location-based marketing app; and more… Continue reading

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Banks need to go mobile to improve customer opinion

New research from digital agency YouGov has revealed that banks could hugely improve their customer’s opinions by launching mobile banking services. The study, commissioned by on-line financial services company Intelligent Enviroments, reveals that 25% of people aged between 18 and 34 would be more approving of their bank if they were offered mobile features. Continue reading

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Give us mobile shopping! Consumers want mobile commerce

One of the most quickly growing areas of mobile technology is mobile shopping – where mobile services are used to make shoppers and retailers lives easier. The recent spate of mobile shopping releases seems to back this up, and today mobile commerce company Netsize has released survey results indicating that almost 95% of mobile professionals would use mobile shopping services. Continue reading

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Mobile commerce: retailers need to catch up to consumers

New research claims that retailers have fallen behind their consumers when it comes to mobile commerce. According to the study, over 4 million people visit retail websites via mobile every month in the UK – and retailers have yet to provide a sales channel to take advantage of this. Continue reading

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The best mobile advertising and marketing news: e-commerce, websites and digital

Here’s the GoMo News round-up of the best mobile marketing and advertising news. The mobile sector is attracting massive confidence from marketers, with Mullen creating a dedicated mobile division; marketers advised to re-train for mobile; and the entire town of Freeport being offered free mobile websites for merchants. Continue reading

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Mobile commerce is a country for young people

mobile-money-cash-phoneThe Mobile Marketing Association (MMA) has revealed new figures today, showing that mobile commerce is growing in Europe – and is being spurred on primarily by 18 – 34 year olds all across the continent. Continue reading

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M-commerce moves: 20% of US adults use mobile commerce

money-dollars-cashUsing your mobile for basic financial transactions is taking off in a big way, according to research results released today. The Mobile Marketing Association and Luth Research claim that 1 in every 5 adults in the US use their phone for m-commerce. But how much of that is attributable just to mobile applications? Continue reading

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