Tag Archives: comscore
Guest Post on whether the world ready for mobile payments
by James Harrison, UK country manager with Oxygen8 Group
Recently, while working on an internal presentation I ran out of room on a slide to show logos of rival mobile payment providers. This highlighted the fragmented space that we are all looking to compete in. It also highlighted a current lack of universal acceptance of what a mobile payment actually is and how and when consumers are prepared to use their mobile as a payment mechanism. Continue reading
Posted in NFC, mobile payments, retail
Tagged comscore, gartner, James Harrison, oxygen8, payforIT
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comScore products for measuring web site audiences, mobile usage and advertising effectiveness certified in Europe by ABC and OJD
Successful audits are testament to comScore’s ongoing commitment to transparency and quality in measuring the European digital marketplace
Press release
August 9th 2012. comScore, a leader in measuring the digital world, has announced that solutions across its audience measurement, mobile and advertising effectiveness product suites have been certified in Europe by leading industry associations, ABC UK and OJD. ABC (Audit Bureau of Circulations) is the industry body for media measurement, that manages and upholds standards which reflect media industry needs and offers audit and compliance services to check that data and processes meet these generally accepted industry standards. OJD (Información y Control de Publicaciones) is a Spanish industry body that verifies circulation and audits web analytics and online audience measurement solutions. Continue reading
comScore’s Wi-fi vs mobile data usage analysis open to question
Rating: Are differences down to Wi-fi hotspots; 4G or tariffs?
Leading mobile stats gatherer, comScore, has just released the results of its analysis of usage of Wi-fi versus mobile data. It covers smartphone running the two leading mobile OS – iOS and Android for users in the UK and the USA. Now this kind of information is extremely useful for individual mobile network operators. However, GoMobile News wouldn’t necessarily interpret it in the same way that comScore obviously does. We’d argued that a higher incidence of smartphones using Wi-fi represents a possible loss of income for operators because the browsing isn’t channel through their own data network. comScore also doesn’t equate higher Wi-fi usage with dissatisfaction with an operator’s mobile data network. Overall, a significantly higher percentage of iPhones rather than Android phones connect to the Internet via Wi-fi. Continue reading
Posted in 3, Mobile Operators, Mobile Search, Mobile Stats, android, at&t, iOS, orange, sprint nextel, t-mobile, telefonica, verizon
Tagged comscore, Serge Matta
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10 Creative Ways to Use QR Codes for Marketing
Dear smart marketers, let’s use QR Codes for our marketing in this year 2012! Here are 10 creative ways to use QR Codes for marketing.
According to comScore, 20.1 million mobile phone owners in the U.S. used their devices to scan a QR code in the three-month average period ending October 2011. In the big scheme of things, [...]
Posted in Mobile Marketing
Tagged comscore, gomonews, marketing, mashable, mobile, QR code
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BSkyB reveals Mintel research on mobile
Rating: While launching another app for the Apple iPad
It seems that leading media company, News International, has definitely been bitten with the iPad app bug. Hot on the heels of our story (here) about a new iOS-centric division, Project Two22, another arm of the company has just annouced a new iPad app. This time it is BSkyB which has released Sky Sports News for iPad. It offers live and on-demand video; rich interactive graphics; and up-to-the-minute data. In a blog on the official Sky site here, the company’s director of mobile, David Gibbs, revealed that it had specially commissioned research from Mintel looking at the popularity of mobile tablets and smartphones. This makes very interesting reading indeed. Continue reading
Posted in Mobile TV, Mobile applications, iOS, tablets
Tagged BSkyB, comscore, David Gibbs, iPad, Mintel, sky, tablets
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Will services like BBM be the death of SMS?
Rating: Apparently not because there’s something called RCS-e
There’s been a great deal of doom and gloom cast over the fast growth of instant messging (IM) services such as BlackBerry Messenger (BBM), Apple’s iMessage, MXit, WhatsApp, Facebook Chat and Skype. Some are predicting that these so-called OTT (Over The Top) messaging services will spell the end for SMS/text. One figure banded about is the fact that last month [October 2011], it was revealed that over one billion messages are now being sent in a single day via the popular WhatsApp app. These developments have to be put in context and one such commentator is Tom Veldman, director of product marketing with Acision. He argues that the imminent demise of SMS at the hands of OTT service is an over-exaggeration. Continue reading
@ MMA Forum Jeremy Copp from comScore
It was great bumping into Jeremy Copp from comScore – as I knew him really well, before I got ill; when he was at Rapid Mobile.
Posted in Conferences, bnettv, mobile analytics
Tagged comscore, jeremy copp, MMA Forum, Mobile Marketing
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Nokia/Symbian smartphone users still hanging on in there
Rating: Results from latest comScore MobileLens service
Nokia users are still hanging on in there. The latest data released by comScore as part of its MobileLens service covers the five prime mobile markets in Europe. These are France, Germany, Italy, Spain and the United Kingdom. These figures are gathered from real smartphone users and are not guesswork. The latest research covers up until July 2011 and compared to the same period last year, the number of smartphone users equipped with a Symbian handset dropped to 38.7 per cent compared to 53.9 per cent in 2010. But Symbian is still the leader by a long chalk because the next biggest OS group is Android followed closely by Apple with RIM and Microsoft still clinging on. Continue reading
Posted in BlackBerry, HTC, LG, Microsoft, Mobile Stats, Motorola, RIM, Samsung, Sony, Windows Mobile, android, iOS, nokia, symbian
Tagged android, comscore, Motorola, nokia, symbian
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ShopAlerts offer location-based push notifications within apps
Rating: Placecast says it works even when app not loaded
Retail software specialist, Placecast, has expanded its ShopAlerts platform to offer location-based push notifications within apps. The new ShopAlerts service will allow a retailer to send push notifications from its own app – similar to the alerts that Facebook or Foursquare send. This should encourage consumers to click back into existing downloaded apps search for discounts and deals. The company claims that ShopAlerts can be integrated with any smartphone app (surely not Nokia, too?) to offer shoppers location-based push notifications. It insists these allerts will be sent when a consumer is near a store – even when the actual app is not actually loaded. Continue reading
Posted in Mobile Marketing, Mobile applications, mobile location, retail
Tagged comscore, placecast, Reuters, shopalerts
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Nielsen reveals Android insights on app usage
Rating: Sybase says Apple sells apps 9x faster than burgers
America’s Nielsen has finally woken up to the fact that you need to load software onto smartphones in order to accurately gauge exactly what kind of information handset users consume. comScore has been doing this for ages. Anyway, in a Blog on the Nielsen site here, Don Kellogg, director for telecom research and insights with Nielsen, revealed some of the insights gained for this new Nielsen Smartphone Analytics. The main one is that the Top Ten Android apps account for 43 per cent of all the time spent by Android consumers on mobile apps. Although ‘on-device meters’ have been installed on “thousands of iOS and Android smartphones” across the USA, Kellog didn’t bother to divulge the iPhone equivalent stats. (Probably because he’s plugging an Android webinar on September 15th [2011]. Which is a bit of a shame really because a Sybase blog compared iPhone apps to McDonald’s burgers. Continue reading
Posted in Mobile Stats, Mobile Web, Mobile applications, android, iOS
Tagged analytics, android, comscore, Don Kellogg, flurry, Ian Thain, iOS, McDonald's, nielsen, Sybase
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Massive surge in smartphone access to retail says comScore
Rating: Curiously it’s browser rather than app based traffic
Figures just released by comScore, showing an enormous increase in the number of smartphone users accessing online retail sites – which confirms a trend which GoMo News has long spotted. The figures are for the five leading European markets (France, Germany, Italy, Spain plus the UK). The number of smartphone users accessing online retail sites in the UK has increased by a whopping 163 per cent but Europe as a whole experienced 80 percent over the last year. Across all markets, online retail sites were accessed through a browser by a greater percentage of smartphone owners when compared to app access. Overall some 5.8 per cent of all mobile subscribers (13.5 million users) accessed online retail sites in Q2 2011. Continue reading
Posted in Mobile Stats, Mobile applications, retail
Tagged apps, browser, comscore, jeremy copp, retail
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Bid site predicts Android app work will catch iOS by 2013
Rating: Demand for RIM app developers has fallen dramatically
A web site that allows self-employed specialists to bid for projects – Freelancer.com – has been mining its data to gauge the health of the mobile app development sector. It claims the big loser is RIM/BlackBerry – despite the release of the PlayBook tablet. Significantly, the company says the growth rate for new iPhone applications is slowing whilst Google’s Android is enjoying a steady increase. The company predicts that Android will take the Number One position from Apple by Q1 2013. This information is taken from The Freelancer Fast 50 charts and key conclusions are drawn from almost 110,000 job postings in Q1 2011. Although Freelancer.com does have a British arm, GoMo News wonders how much of this data is actually slewed towards the US market. Continue reading
In USA, more time is now spent in mobile apps than on Internet
Rating: Shock revelation from Flurry Analytics
A tipping point has been reached in the USA, according to research carried out by Flurry Analytics. The company claims that a typical US citizen now spends 81 minutes per day using mobile apps as compared to 74 minutes surfing the full Internet. It reached this conclusion using its own research into mobile app usage and publicly available data from comScore and Alexa to calculate full Internet usage. This major shift in behaviour was revealed by Flurry’s Charles Newark-French in a blog post here. Newark-French commented, “It took less than three years for native mobile apps to achieve this level of usage, driven primarily by the popularity of iOS and Android platforms.” Continue reading
Posted in Apple, Facebook, Mobile Stats, Mobile Web, Mobile applications
Tagged alexa, analytics, Charles, comscore, Facebook, flurry, Newark-French, Project, Spartan
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