Tag Archives: content
Are you ready to gear up your mobile marketing in 2012?
The most important element of any marketing decision is strategy – working out a plan of action. This doesn’t have to be a complicated, 20 page document full of marketing jargon and buzz terms. It’s all about getting real, and asking yourself some straight forward questions. Here is a guideline to help you on your [...]
Posted in Mobile Marketing, mobile news
Tagged 2012, App, content, gomonews, marketing, mix, mobile, Music, qrcode
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Ciena is happy with the iPhone 4S launch
Rating: But not for the reasons you might first think
The launch of the iPhone 4S has been described by Mervyn Kelly, EMEA marketing director with Ciena as, “Great news for consumers and Apple lovers and brings the promise of an enhanced customer experience and exciting new video applications.” There’s something which all of these gadget freaks just might have overlooked, according to Kelly. That’s the impact of the iPhone 4S on a mobile operator’s network With a device like the 4S, onsumers’ hunger for bandwidth will grow. Mobile HD video; social networking and other robust applications have become part of a new life style – which is exactly the market Apple’s new device is designed to address, Kelly believes. Continue reading
Vodafone offers Android Market channel
Rating: Whole bunch of extra content
After quietly shelving its Vodafone 360 offering, it seems that Vodafone has caught the Android bug. As of July 4th ( which co-incidentally is American Independence Day), those with Android handset on the Vodafone network will be able to see a new tab which should appear on the homepage of Android Market. GoMo News can’t find its working Vodafone SIM card so we can’t confirm the tab is there yet. Anyway, if you can see it, then you should have access to a regularly updated selection of Vodafone services as well as news, sport, information and gaming apps Apparently, all the content is sourced from Vodafone’s global and local partnerships – on an exclusive, free or discounted basis. Continue reading
Posted in App stores, Mobile applications, Vodafone, android, google
Tagged android, content, exclusive, google, Lee Epting, market, Vodafone
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Mobile advertiser Goodyz attracts 80,000 with free content
South African mobile advertiser Goodyz is based around a solid concept – with a little difference. It’s an opt-in advertiser that offers free content to it’s subscribers in return for viewing ads. Continue reading
Mobile advertising and marketing top news: music, content and fashion
Here’s this morning’s GoMo News round-up of the hottest mobile marketing and advertising news and links. Consumers still prefer free content; radio and music services are moving well with mobile advertising; the world of fashion is paying attention; and more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged advertising, citadel media, content, fashion, Financial TImes, marketing, mobile, mobile advertising, Mobile Marketing, msnap, pandora, radio
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Mobile music is WINplc’s gateway drug for operators
WINplc announced a major mobile deal with Hutchinson earlier this month – providing a serious content services for the telecom operator’s Austrian division. Today, GoMo News talked to WINplc’s business development manager for central Europe, Gordan Gajski, about the plans and directions that the company hopes to take – and in particular, the different strategies needed for eastern and western Europe. Continue reading
Posted in Mobile Content, Mobile Music, Mobile Operators, mobile news
Tagged Carrier, content, eastern, europe, mobile, Mobile Content, Mobile Music, Music, network, Operator, western, win, Winplc
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WIN to boost mobile content for Hutchison 3G Austria
WIN plc has nailed a massive mobile content deal today. Hutchison 3G Austria has launched its own portal, Portal 3, to attract subscribers with better content and services. And the delivery and management of the content has basically been outsourced wholesale to WIN. Continue reading
BuzzCity mobile gaming goes warehouse with Djuzz Catalogue
A way of selling mobile applications that has been growing in popularity is the “warehouse” model. This means there’s a central pool of applications (the warehouse), and if you want to sell apps then you create your own branded storefront, and select the apps you need from the warehouse. It allows site owners to create a selection of apps specifically targeted at their own audience. And today we’re seeing the move of mobile gaming in the same direction, as BuzzCity launches the Djuzz Catalogue. Continue reading
Posted in Games, Mobile Content, mobile news
Tagged App, application, buzzcity, content, djuzz, Games, gaming, mobile, warehouse
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Another well-kept secret – Samsung Smart Life
Rating: There’s something about a Layar Reality browser, too
It’s one of those important announcements from Samsung which if you’d blinked, you’d have missed. Buried away in the launch of its Galaxy S Android handset at the recent CTIA show was a new facility called Smart Life or ‘S life’ for short. It has something to do with content and UIs. Continue reading
Posted in android, mobile browsers, mobile location
Tagged content, CTIA, galaxy, Layar Reality, Omar Khan, Samsung, Skiff, Smart Life, Tele Atlas, touchwiz
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Mobile music says HELLO USA! Spotify buys server space in America and confirms launch plans
It’s a great feeling when a big band finally comes to your town – and American mobile music enthusiasts should be getting that same buzz from Spotify. The awesome streaming music service is finally launching in the states, after gaining millions of users in Europe. Continue reading
Posted in Mobile Content, Mobile Music, Mobile applications, Music, mobile news
Tagged App, application, content, mobile, mobile app, mobile application, Mobile Content, mobile device, Mobile Music, mobile phone, Music, smartphone, spotify
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Widget delivers content on Android’s Home screen
Rating: Cellmania’s zero-touch technology for Android phones
As an extension to Cellmania‘s platform which enables network operators and consumer brands to manage and publish content directly to a mobile phone’s home (idle) screen, the company has just announced its Cellmania Content Widget. Significantly, the widget delivers a zero-touch capability. Continue reading
Posted in Mobile Ad&Mktg, Mobile Content
Tagged Cellmania, content, delvery, Dr Ronjon Nag, home (idle) screen, zer=click, zero-click
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MEF to hold content enablers webinar
Rating: Impressive speaker line up
The Mobile Entertainment Forum (MEF) is holding a webinar next Wednesday 17th March 2010 on how enablers will affect the future of the mobile content industry. The webinar appears to be open to all. The list of speakers is also impressive: – Mark Kortekaas, BBC; Andrew Bud, mBlox; James Parton, Telefónica O2; Ray De Silva, Vodafone and David Sheridan, MX Telecom. Continue reading
Posted in Mobile Content, Vodafone, telefonica
Tagged content, enablers, free, mobile entertainment forum, Webinar
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Babelgum scores film start video content
Rating: Reverse Shot to provide its [ahem] curate content
Fast becoming a giant in the provision of video content for the mobile sector, Babelgum has scored another impressive tie up – this time with online film criticism site – Reverse Shot. These gys are so trendy that the verb they use for creation – ‘curated’ – isn’t even in the dictionary yet. Continue reading
Posted in Mobile Content, Mobile Operators, android, iphone, mobile news, mobile video, nokia
Tagged android, babelgum, content, curated, film, iphone, nokia, Reverse Shot, video
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Apple culls risqué content from Store
Rating: No boobies and bikinis for Cupertino
Apple, which resides in the same US state that hosts Baywatch and the porn industry, has decided that boobs and bikinis are far too risqué for its iTunes app store. It has been quietly culling them. Continue reading
Posted in Mobile Content, Mobile applications, iphone, mobile news
Tagged App, AppExplorer, content, itunes, Jon Atherton, Phil Schiller, sexual, Store, uQuery
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The open application store industry is where iPhone will see competition. PocketGear has bought out Handango
Mobile applications are often the subject of some seriously ostentatious advertising and promotion. Apple regularly quotes its most recent “billion” landmark, and the Wholesale Application Community announcement at MWC last week was the very definition of grandstanding. But in the older market of platform agnostic app stores, things are quickly getting very interesting. Todays announcement that PocketGear has bought out competitor Handango is only the most recent of several interesting developments.
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