Convergence is a major part of the Microsoft mobile marketing strategy
At the Mobile Marketing Forum in Los Angeles, Jeff Plaisted from Microsoft Mobile Advertising took us through its mobile advertising strategy. Using its cross-platform launch of the TV show “Flashforward” as a starting point, Jeff explains how Microsoft views and uses mobile as a part of greater marketing campaigns. In particular, Microsoft is paying attention to the convergence of mobile, internet and digital TV. It’s a pretty nifty visual presentation as well!
IEC and Convergence World Magazine Announce Top NGN Innovators at SOFNET 08 in London
Winners of the 2008 Convergence World Awards were honored yesterday in a ceremony on the SOFNET 08 exhibition floor
LONDON – 30 April 2008 – The International Engineering Consortium (IEC) recognized the winners of the Convergence World Awards yesterday at its SOFNET 08 conference and exhibition at the Olympia National Hall. Organized by Convergence World [...]
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Contact
- Bena Roberts | Editor and Founder
- Cian O'Sullivan | Reporter
- Press Releases
-
Advertising
- Bena: +49 171 262 4063
- Bena: @benaroberts
- Sinead: +353 51 302923
- Tony Dennis | Freelancer
Events
- 22 March:
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- 26 May:
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About
GoMo News: Mobile News on mobile marketing, mobile advertsing, mobile barcodes. Daily mobile news and analysis for mobile thought leaders.
