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3 UK signs Yahoo! as portal advertising partner and we ponder on the CPC, CPM and CPA

Posted by Bena Roberts on Jul 2, 2008 15:12

3 UK is opening up banner space on its portal and Yahoo! is the selling the inventory.

The Yahoo! sold adverts will be seen by visitors to Planet 3, which reaches a group of customers who have already demonstrated interest in mobile internet services. For example, 3 UK’s ad-funded music video service offers subscribers free music [...]

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3 UK signs Yahoo! as portal advertising partner and we ponder on the CPC, CPM and CPA

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