Yahoo My Display Ads reviewed

The best way to review a new service is to simply go in and create an advert. So that is what I did here are GoMo News - after I saw the PR from Yahoo on its new My Display Ads service.

Buzzcitys free demographics for mobile advertisers ain’t worth much

BuzzCity today launched a new service for mobile advertising planners. The BuzzCity Campaign Planner is basically a slick graphical database of user demographics and traffic. The data has been collected since the launch of the BuzzCity Global Mobile Advertising Network. The info is displayed as an interactive map, featuring all 200 countries in which BuzzCity [...]

MADS announces Mobile Advertising partnership with Vodafone Romania and boats CTR of 4.5%

MADS mobile advertising agencyis partnering with Vodafone Romania (9.5 million subscribers) to integration the MADs mobile advertising platform into Vodafone Live!

What type of mobile advertising?
SMS push, SMS notification and MMS.
Is this the first deployment for MADS with Vodafone?
Nope – others include – Vodafone Hungary and Vodafone New Zealand.
 
From the press release:
“Vodafone Romania is one of [...]

JumpTap Mobile Survey Mobile Click Through Rate Study for the US election

Interesting article in the JumpTap Newsletter for advertisers and publishers today. It is about a 72% survey click through response rate on the US election. 72% is amazingly high -but I believe it as election frenzy ruled the US .

From the newsletter:
JumpTap launched a mobile survey of the election on October 8 with several goals [...]

Itsmy.biz – social advertising network for mobile

Itsmy.biz is alive! Coming out of beta a new social advertising platform is born!
What?
Well itsmy.biz is a new social advertising network – with a reach of 4 million mobile web users.

Stats?
itsmy.biz reaches 54% male and 46% female mobile internet users from all carriers, mainly between 16 and 42 years old in the US and Europe.
What [...]

ChaCha cans Coke for a new business model and 5.2% click through rate

The mobile search engine ChaCha has introduced a new service called ChaCha 1:1.
What is it?
Well it is a mobile marketing solution for brands?
Huh?

Well basically, instead of using ChaCha for just generic answers to questions, mobile brands can use it to target users with dynamic adverts.
How?
Well, from what I can tell – conversations or answers at [...]

Mobile Advertising Click Through Rate 10% from Nokia and Dolce&Gabbana

Now this I believe. Nokia Interactive runs a mobile advertising campaign in Italy during a fashion week and reports 10% click through rate. The brand in question is Dolce&Gabbana.

I love that brand but more because I was once raving about Dolce&Gabbana to my American cousin and after I finished saying how great the new sunglasses [...]

Nokia Hyundai Mobile Advertising pushing click through rates of 3.41%

Nokia/ Enpocket sent me some stats from their advertising with Hyundai.
You can take a look at the Nokia Ad demo here: www.nokiaads.mobi

What was the mobile advertising campaign?
Nokia has to raise the brand awareness of the new Hyundai car Genesis (I have a huge urge now to sing abacab). So Nokia ads created a campaign featuring [...]

Tesco WAP mobile advertising

Tesco Mobile attracted 300,000 visitors in December and is now sending out media packs to offer advertising on the portal.

4th Screen Advertising served some adverts on portal during a trial earlier on and shock horror found 60% female usage! What a surprise!
Also click through rates of 3 to 7 percent.
What we think?
Finally some more realistic click through [...]

Can Blyk prove its 29% click through rate?

Yikes. Blyk’s Sales Director Jonathan MacDonald has sent me what he describes as proof of Blyk’s 29% CTR. This follows on from my post earlier.

I am intrigued.
I have five case studies with real data before me and I am printing them out to take to CTIA. On the plane over I will take a look [...]

Mobile Advertising click through rates of 500%? Give me strength

I have had enough of this mobile advertising BS. Here I am having a go at Blyk for claiming 29% click through rate when some Nordic advergaming company is pushing CTR of over 500%.
Oh dear, does something smell funny?

Yes.
The stink is coming form DIDMO.
DIDMO – I had never heard of them, but apparently they have [...]

Mobile Advertising Click Through Rates of 5%, 12%, 25% and 29%?

I am not the only one who finds the recent high profile comments about Click through Rates hard to swallow.
It started with Vodafone’s Ray de Silva quoting 25% at Mobile Advertising and Marketing Forum in London in January.
Then, at the MoMo Peer Awards Blyk’s CEO quoted 29%. Both Vodafone and Blyk have not shown any [...]

Yahoo! oneSearch uses Greystripe for mobile advertising

Despite owning Actionallity, Yahoo! Has chosen Greystripe to run and in~game mobile advertising campaign to promote oneSearch.
The ad campaign ran for two months and was run combined with a WAP survey.
The overall click through rate for the campaign was 4.2%, which is significantly higher than the average rates for mobile WAP-based advertisements of 1% or [...]

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