Tag Archives: delivr

Another QR ad campaign misfires for Henry IV

Rating: Who has Flash in their Android phone, anyway?

Fresh from our discovery that there was something wrong with a QR code in a recent marketing campaign for Bulmers Cider (see here), GoMo News has spotted another major embarrassment for the creators of an add campaign for the Henry of Navarre film. It’s not too clear who has created this mess, but those who want to view a trailer fro the film about the life of Henry IV of France might be surprised to learn that their ‘smartphone’ needs to support Adobe’s Flash. GoMo News wouldn’t like to hazard a guess at the percentage of smartphone owners this requirement disenfranchises – but it must be huge. Continue reading

Posted in Mobile Ad&Mktg, Mobile barcodes, Motorola, ZTE, android | Tagged , , , , , , , , , | 5 Comments

Delivr teams up with Green Day for mobile music promotion with QR codes and mobile

Delivr has teamed up with rock band Green Day to promote the release of the band’s new Album 21st Century Breakdown on mobile.
How?
• Beginning today, May 1st Green Day fans and street team members can visit Green Day on Delivr to share exclusive mobile-friendly content across several popular mobile, social, and microblogging services.
Example :  http://greenday.delivr.com/105gg
• Delivr [...]

Posted in Mobile Content, Mobile Music, Mobile applications, Mobile barcodes, mobile news | Tagged , , , , , | 1 Comment