Mobile Posse claims 18% CTR for idle-screen mobile advertising campaign

Mobile Posse specialises in idle-screen mobile advertising. “Idle-screen” push full-screen display ads to your phone when it’s in “stand-by” mode. As soon as you start using your device, the ads dissappear. Mobile Posse announced today that a campaign it ran for the Ace Hardware chain got a CTR of 18% - which is considerably higher than the average on-line CTR, which is under 1%

Mobile advertiser Out There Media seizes more eastern territories with Ukrainian operator deal

Mobile advertiser Out There Media today announced it has become the Mobile Advertising partner for the Ukraine’s largest mobile operator - Kyivstar. The network has almost 23 million subscribers, and has signed a non-exclusive deal to publish advertising inventory through Out There’s mobile ad platform, MoBucks.

Yahoo My Display Ads reviewed

The best way to review a new service is to simply go in and create an advert. So that is what I did here are GoMo News - after I saw the PR from Yahoo on its new My Display Ads service.

Price slashing for mobile advertising evident in the UK already

There was some shop floor gossip last week at MWC that Yahoo! was killing everyone’s business model by bundling mobile with online campaigns in a bid to drive up inventory levels and get traction.

Yahoo! is unquestionably the display ad leader in the UK market at the moment and its onslaught on mobile by using “low [...]

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