Tag Archives: Facebook
New Facebook ‘super app’ leaves users under-whelmed
Clutters up other mobile functions, it’s claimed
Facebook‘s recently launched ‘super app’ for mobile devices has so far proved to be a resounding flop, with fewer than 100,000 people installing it and around half of those giving it the worst possible rating. The social networking site’s app, Facebook Home, was hailed by CEO Mark Zuckerberg as “the best version of Facebook there is” when it was launched last week, but within hours of its release it was hit with a torrent of negative reviews. It replaces the home screen on certain Android devices with its own home screen in which pictures and messages from friends appear. It is also intended to make other aspects of Facebook quicker and easier to locate. Continue reading
Posted in Facebook, Mobile Ad&Mktg, Mobile applications, android, mobile news
Tagged Facebook, super app
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Digital rewards drive massive CTR hikes says Ifeelgoods
Rating: Campaigns on iAds are generating CTRs as much as 12x higher
Ifeelgoods is claiming that its digital promotions platform is providing substantially increased click-through rates (CTRs) when using mobile as a marketing channel. In particular, it says that mobile digital rewards promotional campaigns on Apple’s iAds (run via its platform) are generating CTRs as much as 12 times greater than standard discount offers. What Ifeelgoods has seen in its iAds campaigns is that users click on promotions offering digital rewards (such as credits) massively more than they click on promotions offering standard discounts (like 20 per cent off). Continue reading
Posted in Apple, Mobile Ad&Mktg, retail
Tagged amazon, digital rewards, Facebook, iads, Ifeelgoods, itunes, Michael Amar
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UK startup debuts mobile money app for Facebook
A new online app from a UK start-up has been adopted by Facebook to allow users send remittances directly to friends almost anywhere in the world.
Based in London and founded just last year, Azimo will formally launch the app later today [12th February 2012] having already announced a £300,000 ($480,000 USD) angel investment round as it looks to expand its operations. Continue reading
Posted in Facebook, mobile money, mobile news
Tagged Azimo, Facebook, money transfer app
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Facebook shares soar amid rumours of own smartphone launch
Shares in social networking site Facebook hit a six month high yesterday following rumours that Mark Zuckerberg’s company is set to unveil its own smartphone.
Speculation was sparked when Facebook sent out invitations to a special event for next week, encouraging guests to “come and see what we’re building” and reigniting earlier suggestions that it’s about to launch its own branded smartphone, possibly in conjunction with Taiwan’s HTC. Continue reading
Besen hints that Amazon could become a US 4G MVNO
Rating: GoMo says you only need faith in your brand really
There are obviously big opportunities for the right brands to become a 4G compatible MVNO in the USA, the Besen Group obviously believes so. This is not an easy task as it requires potential 4G MVNOs to have a solid understanding of the US mobile broadband eco-system, along with spectrum holdings and spectrum propagation characteristics of each wholesale mobile network operator. Consequently, Besen Group CEO, Alex Besen, recommends that, “4G MVNOs perform a detailed market entry evaluation and develop a bottoms-up business case based on their licensed and unlicensed spectrum requirements prior to sign wholesale and managed services contracts.” Continue reading
Posted in 4G, Mobile Operators
Tagged 4G, Alex Besen, amazon, Besen Group, Facebook, go daddy, google, Microsoft, starbucks, USA
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Guest Post: Facebook Ads vs Google PPC for B2B Internet marketing
by Tony Evans – a freelance web designer
The ever-growing business of Internet advertising has been the craze for most business nowadays. Almost all businesses today have their own websites and blogs to market their services or products to their customers. In this article, I will compare Facebook’s way of advertising against the traditional PPC of Google in a B2B context. Continue reading
Posted in Facebook, Mobile Ad&Mktg, google
Tagged advertising, B2B, Facebook, google, ppc
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Guest Post: Top 5 useful mobile apps for your marketing business
by Emily Roberts, a specialist financial blogger
Now-a-days smartphones offer amazing applications which are used in daily life and can make work effortless. The dominant brands in the market are Apple and Android. These two brands can offer numerous apps per day to help people avoid stress. Apps cover business, gaming, entertainment, news, weather and much more, these apps are useful in everyday life of every individual. There are thousands of apps so it’s hard to say which app is good and efficient. Continue reading
Posted in Facebook, Mobile applications
Tagged AnalyticsPro, apps, Buffer App, Business, Crazypayday, Facebook, Market Place, marketing, Tumblr, Wordpress
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Guest Post: RIM BlackBerry 10 – Success or sudden death
by James Clark, whose most recent stint has been with CellSPYExpert
The recent BlackBerry Jam in San Jose, California by parent company Research in Motion (RIM), could be attributed either to the company’s dying wish to see and stir up developers’ interest in the platform or to the reincarnation of the slumbering giant. The stakes seems pretty clear at this point for RIM. Either the new BlackBerry 10 does really well or it just dies a natural and unnoticed death. It is interesting looking at the both sides of the picture as there is weighting to both. Continue reading
Posted in BlackBerry, Facebook, RIM, mobile security
Tagged BlackBerry 10, Facebook, Peek, RIM, Thorsten Heins
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London’s Tech City sees first fruits of success
Tech City, the the high tech hub set up around East London’s Shoreditch, has witnessed its first successful float-off with the sale of Facebook application developer iPlatform.
Set up by entrepreneurs Joshua March and Dan Lester in 2008 shortly after Facebook allowed outside developers to create software on the website, the start-up has been sold to Irish marketing firm Betapond for an undisclosed sum. Continue reading
BlackBerry tumbles out of UK’s Coolest Brand list
Rating: No surprises as Apple claims Top Slot
RIM’s woes continue as its BlackBerry brand tumbled out of the CoolBrands survey this year [2012]. Adding insult to injury, Apple has knocked Aston Martin from its spot at the top to claim the title of UK’s coolest brand for 2012/13. Almost half the list is made up of technology and media brands (45 per cent), compared with just one quarter (25 per cent) last year [2011]. A record amount of online brands made the Top 20 – highlighting how important connecting and communicating online has become. Significantly, Facebook did not feature in this year’s top 20, either. Even Harley-Davidson and Ferrari didn’t make the list. Neither did Nintendo or PlayStation. Continue reading
Posted in Apple, BlackBerry, Facebook
Tagged Apple, BlackBerry, CoolBrands, Facebook, google, RIM, skype, Stephen Cheliotis, twitter, youtube
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Expect a flurry of M& A activity
Rating: Blog draws heavily on Opera & InnerActive research
A very interesting piece from Levi Shapiro, who is a Professor in the Media Innovation Lab at IDC, which appeared on the Jerusalem Post’s blog here. In it Shapiro speculates that 2013 will become a year of consolidation in the mobile advertising world. “Expect to see extensive M&A activity in the next few quarters,” Shapiro predicts. The guy backs his opinions with a whole range of third party research but his chief sources are mobile browser specialist, Opera and ad exchange InnerActive. GoMobile News believes that Shapiro could well be right. look at the recent announcement from inMobi here, for example. Continue reading
Posted in Facebook, Mobile Ad&Mktg, Mobile Stats, WP7, android, iOS
Tagged 4th screen advertising, Facebook, IDC, inneractive, Jerusalem Post, Levi Shapiro, opera, PQ Media
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Bitdefender discovers that most iOS users are at risk from data leaks
Rating: Roughly 30 per cent of apps display ads, too
Ever wondered how many apps are downloading your private information without informing you? Pondered how great a risk there is of personal data leaks via apps? These questions have obviously bothered Bitdefender, the security specialist. For some reason, the company decided to look at the risk posed by iOS apps only. Which is curious because Bitdefender has an offering for Android but not for iOS at present. Anyway the company conducted a month-long study of more than 65,000 iPhone apps. Guess what? It found that most Apple iOS users are probably at risk from data leaks. Continue reading
Posted in Facebook, Featured, Mobile Ad&Mktg, Mobile Stats, android, mobile security
Tagged android, Bitdefender, encryption, Facebook, mobile ads
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Rumours surface that RIM may split itself in two
Rating: Google, Facebook, Microsoft all potential buyers
The British Sunday Times newspaper has published rumours that Research in Motion (RIM) may well be considering splitting itself into two separate parts. It’s a highly believable plan considering another former leading handset vendor, Motorola, did actually divide itself into two divisions. In this case, according to the newspaper, RIM would hive of the handset manufacturing part from its secure network operations service. The Sunday Times didn’t name its sources but there’s a very strong hint that such a plan could have been dreamed up by JP Morgan and Capital Markets, the two investment banks called in by new RIM CEO, Thorsten Heins. Possible buyers mentioned include Facebook, Google and even Microsoft. Continue reading
Posted in BlackBerry, Facebook, Huawei, Microsoft, Mobile Devices, Motorola, RIM, google, mobile developers, nokia
Tagged BlackBerry, Facebook, Goggle, Huawei, Microsoft, RIM, Stephen Elop, Sunday Times, Thorsten Heins
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Video ad friendly Overblog platform launches into UK
Rating: Gives bloggers the chance to monetise their content
Claiming to be the Number One blogging platform in Europe, Overblog, has now launch of its new platform into the UK. The idea behind Overblog is that it brings together the fragmented social postings of bloggers into a single live stream. Significantly, there are many aspects of Overblog that are entirely mobile friendly. For example, Overblog supports live video streaming from your mobile phone. The major incentive for bloggers to migrate to the Overblog platform, however, seems to be the chance to monetise their content. This facility has been made pssible by a merger between Overblog and Ebuzzing – a leader in social video advertising back in 2010. Continue reading
