Rating: Tags built into forthcoming TV adverts
Here’s another great technical crossover coming out of the music industry. Marketeers behind legendary dance band, Faithless, are attempting to mix traditional TV advertising with the power of Shazam‘s music recognition software for the mobile environment. If fans hold up their mobile phones to the TV screen while Faithless’ advert is playing, they’ll be able to tag the band’s latest album which is called ‘The Dance’ Continue reading →
