Tag Archives: female friday
SpyderLynk’s Skogg wins prestigious award
Alternative Female Friday
Here at GoMo News Towers @ Xmas, resources are a bit thin on the ground so we’ve decided to do an Alternative Female Friday. Normally we would interview Nicole Skogg who is CEO of SpyderLynk ourselves. However, Nicole appears to have cut out the middle-man and just went ahead and won a prestigious award. She’s just been named as one of 25 ‘Mobile Women to Watch in 2011′ as voted on by readers and team members of Mobile Marketer magazine. As a result Nicole gave an interview to Mobile Marketer which is in a format that almost exactly matches our Female Friday. So – hey – here it is with kind permission of Mobile Marketer. Continue reading
Location, coupons, rich media and privacy: Russell Buckley talks mobile advertising
It’s the last Friday of the month, and here on GoMo News that would usually mean one of our Female Friday feature interviews… but this month, we’ve got something different. Mobile advertising veteran Russell Buckley talked to us about the present state of the industry, and what he thought would be the exciting developments for the near future. Continue reading
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, admob, google, mobile news
Tagged admob, advertising, coupons, female friday, google, location, marketing, mobile, mobile advertising, Mobile Marketing, rich media, russell buckley
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Education is the real challenge in mobile advertising: Female Friday with Carrie Chitsey
It’s the last Friday of the month, which means it’s time for Female Friday! Today we’ve got a interview with Carrie Chritsey, CEO of mobile marketing agency 3 Seventy. The company recently change it’s name from TXT4CRM, to reflect its more advanced role in the world of mobile advertising and customer-relations management. Carrie talked us through how she got to where she is today, and the changes in the mobile industry since TXT4CRM was founded. Continue reading
Mobile needs innovation, not just profit: Female Friday with Shaherose Charania
It’s the last Friday of August, and that means it’s time for this months Female Friday feature on GoMo News! Shaherose Charania is VP of Opinno Social and Director of Opinno San Francisco – a company dedicated to connection innovators with investors. Shaherose has a long history with mobile companies, including JAHJAH and Ribbit, and works primarily with mobile and connectivity innovators through Opinno. But she’s also the co-founder and CEO of Women 2.0, which supports woman-led startups in Silicon Valley. Continue reading
Display is just the beginning for mobile advertising: Female Friday with Petra Vorsteher
We were blessed to get Petra Vorsteher, Co-Founder and VP of Smaato for today’s Female Friday feature. Petra has had an extremely distinguished career in mobile marketing, and was central to making Smaato one of the biggest players in the mobile advertising industry. Continue reading
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, mobile news
Tagged female friday, mobile, mobile advertising, Mobile Marketing, petra vorsteher, smaato
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Mobile ads are best when they don’t feel like advertising: Female Friday with Claudia Poepperl
It’s Female Friday once again on GoMo News! This is the fifth installment in our series of interviews with the leading ladies of the mobile industry. Today we’ve got Claudia Poepperl, CEO of addafix – an award winning mobile content company that ads relevant, non-intrusive content around your phone calls.
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Targeted SMS is the most powerful mobile advertising channel: Female Friday with Kerstin Trikalitis
It’s the last Friday of the month, and that means it’s Female Friday! At this time every month, we publish an in-depth feature interview with one of the leading ladies of the mobile industry. For April, we are blessed to have an interview with Kerstin Trikalitis, CEO of Out There Media. The “mobile operator focused” advertiser is becoming one of the dominant forces in mobile advertising, and Kerstin filled us in on her history with mobile and with Out There – and the present and future of mobile advertising. Continue reading
Mobile can be the savior of the health care industry: Female Friday with Ana Tavares Lattibeaudiere
It’s Female Friday once again! On the final Friday of every month, GoMo News is publishing a series of feature interviews with the leading ladies of the mobile industry. This month we’re lucky enough to have Ana Tavares Lattibeaudiere, Senior Director of Strategy and Technology for the GSMA. Continue reading
Standardisation is key for mobile barcodes in Europe: Female Friday with Laura Marriott
Welcome to the second installment of our monthly Female Friday feature! On the last Friday of every month, we will be posting an interview with one of the leading ladies of the mobile industry. Today we have Laura Marriot – from being Director of Marketing for Intrado to the President of the Mobile Marketing Association, she has an impressive amount of experience in mobile marketing. Laura is currently a strategic consultant for a number of mobile marketers, and a Board Member at NeoMedia Technologies. Continue reading
In mobile marketing, high-tech is not necessarily good: Female Friday with Helen Keegan
Welcome to the first Female Friday feature interview on GoMo News! On the last Friday of every month, we’ll be publishing an interview with one of the leading ladies of the mobile industry. Our first interview is with mobile marketing and advertising guru, Helen Keegan. Helen publishes the technokitten blog, and is founder and CEO of UK mobile marketing agency BeepMarketing. She is also heavily involved in the conference scene, regularly speaking about mobile conferences, and helping to organise several conferences in the UK. Continue reading
Meet the leading ladies of the mobile industry on Female Friday
Starting tomorrow, GoMo News is kicking off a new series of feature articles. Called Female Friday, it will put the spotlight on the high-ranking women working in the mobile industry. The series will be started by mobile marketing expert, blogger and CEO of BeepMarketing, Helen Keegan. Tune in! Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged advertising, female friday, gomo, gomo news, helen keegan, marketing, mobile advertising, Mobile Marketing
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