Tag Archives: festival

WOMAD Charlton Park

[ July 25, 2013 9:00 am to July 28, 2013 11:00 pm. ] Organisers: WOMAD
Venue: Charlton Park
Location: Malmesbury, UK
Web:  www.womad.org

Tickets available from here.

Festival of WOrld Music Arts and Dance Continue reading

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Weekend QR code roundup: Great British Beer Festival

Rating: UK brewers pretty QR code savvy

Thanks to 3 UK, GoMobile News visited the Great British Beer Festival held at London’s Olympia earlier this month [August 7-11th 2012]. Naturally, we picked up a copy of the show’s guide which is effectively out together by Camra (CAMpaign for Real Ale). Considering that this guide consisted largely of listings, it was quite impressive that the there were four adverts which bothered to include QR codes as part of their call to action. Unsurprisingly Camra’s own QR code was an easy winner. There’s still plenty of room for improvement, though. However, we do think this publication proved GoMobile News‘ that the UK brewing industry is pretty QR code savvy. Incidentally we’ve also found a QR code that makes good use of a simple link to a YouTube video. Continue reading

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RIM provides kit to bloggers @ WOMAD UK festival

Rating: GoMo makes a guest appearance on Guardian site

Here’s an interesting piece of branding. The WOMAD (World Of Music And Dance) festival held over the last weekend [27th – 29th July 2012] had as its media partner, the UK national newspapers – the Guardian and the Observer [Sunday only]. Now the editors say they “are committed to an ‘Open’ form of journalism. So they invited readers to join in by contributing to its web site with their music reviews and festival observations. But it just so happens that the Guardian festivals are sponsored by BlackBerry. Notice how RIM at least acknowledges that the public only recognises its brand. Anyway, as a consequence RIM provided the full kit to enable bloggers to write directly from the event. Continue reading

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Festivals apps are all the rave

Rating: What you really need is a tent finder

Everywhere you look, there seem to be apps appearing to coincide with all the major music festivals in the UK. A really obvious candidate is an iPhone app for the iTunes festival (which takes place from July 1st 2011 ). Naturally, that app is being heavily promoted on the iTunes App Store. Of course, Glastonbury had its fair share of apps, too. Orange launched the official Glastonbury 2011 app for iPhone and Android users, and even had a version for Nokia handsets (on Ovi) out before the festival started. There’s one big snag to all these festival apps – battery life. Music festivals usually last at least four days and most smartphones struggle to reach 24 hours. That’s probably why Orange decided to test the Sound Charge T-Shirt at Glastonbury. Continue reading

Posted in Apple, Mobile applications, iphone, orange | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Music festivals and University look the same on mobile

What do music festivals and University have in common (apart from the questionable facial hair, hyper-sexual atmosphere, vast quantities of booze and drugs, and abundance of ironic t-shirts)? Mobile applications, of course! In February this year, we reported that Australian mobile advertiser Motopia had bought its own app developer: 2moro. Now we’re seeing the fruits of that union, as Motopia has signed an exclusive UK distribution agreement with Educate Ltd. for its mobile comms platform Lemon & Lime. Continue reading

Posted in Featured, Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, Mobile applications, mobile news | Tagged , , , , , , , , , , , | 1 Comment

Festival goers go mobile – Trinity Mobile provides mobile ticketing for UK festivals

mobile-ticket-festival Trinity Mobile is a definite player in the mobile ticketing arena, providing a combination of ticketing, coupons and marketing for transport, nightclubs and event organisers. Earlier this month it announced a major surge in airline mobile tickets – and today it reveals a push to get large festivals running their tickets through mobile. Continue reading

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Loopt Partners with Filter Magazine and also creates Loopt: Where It is Facebook application

Loopt Partners with Filter Magazine to Deliver Location-Based, Real-Time Broadcasting at the South by Southwest Music Festival.From the press release“By partnering with Loopt, our on-the-ground team can disperse around Austin and then quickly share what is happening and more importantly, where it is happening,” said Alan Miller, CEO of Filter Creative Group. “With so many [...]

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Virgin Mobile Festival goes green

Rating: Branson helps the planet out of a pickle and GoGreenMo
by Tony Alton
Virgin Mobile, sister brand of one of the world’s biggest airline companies, has just announced that it’s popular US-based music festival is going to try ever so hard to keep it clean.  The festival organisers are working with a consultancy run by mermaid [...]

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