Mobile Ad-Fill vs Mobile Targeted ads? FISHLABS argues that Ad-Fill wins

I had a lovely chat at the Smaato BBQ with the CEO and Co-Founder of mobile gaming developer Fishlabs: Michael Schade.
Smaato BBQ in Hamburg in pictures

Networking is vital in this industry and walking into the Smaato BBQ last night was like meeting the mobile elite in Germany. I can’t believe how many operators and vendors were there and at one time on our table we had Vodafone, Nokia, Ericsson, Arvato and Fishlabs all face to face.
FISHLABS mobile games hit the Nokia N-Gage service
FISHLABS today announced that it will publishing mobile games on Nokias N-Gage service. The 3D gaming specialist has three titles lined up for 2009, with at least two more coming in early 2010.
Powerboat Challenge, Rally Master Pro, and Snowboard Hero are 2009 titles, with followed by Galaxy on Fire and Blades & Magic to [...]
3D Mobile game Galaxy on Fire 2 tries innovative sales model
Fishlabs has announced the release date for Galaxy on Fire 2, it’s new space shooter. The detailed 3D game will be out at the end of February, but more interesting than the game itself is the sales model Fishlabs is trying.
The game is available via smartphone or Java enabled device, and the first level is [...]
Metaflow hooks Fishlabs with new Developer Distribution Solution
May 21st 2008— Content submissions and content ingestion specialist Metaflow has signed up high end mobile games developer Fishlabs to license a developer version of its market leading content submissions solution.
Content developers face major hurdles getting their content to market and keeping up to date with operator device and marketing requirements due to the fact [...]
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