Mobile marketers getting ready for World Cup 2010 surge in advertising awareness

The World Cup isn’t just the biggest global sporting event in existence - it’s also one of the biggest marketing events worldwide. Pretty much every country in the world gets involved in the event, with national pride sparking a level of engagement its hard to replicate elsewhere. And a lot of mobile marketers are hoping that World Cup 2010 will drive an upsurge of public awareness in mobile advertising.

Mobile application developer gets deal for 80 footie clubs

We’ve often commented on how the community aspect of sports clubs makes them the perfect target for mobile. Your mobile device can keep you closer to your community than any other digital channel. As further proof of that, today we have news that mobile content and app company Bright AI has been chosen to create mobile services for eighty football clubs across England and Wales.

Mobile marketing quickies: MMA Germany and Everton FC goes mobile

The MMA has gotten in close with the mobile section of the BVDW in Germany and Everton Football Club has chosen an SMS marketing platform to stay in contact with its fans more closely.

the Bundesliga arrives on Orange sport

Orange has acquired the rights for the German football championship for the 2009-2010 season, and will be showing up to four matches every weekend exclusively on the Orange sport channel, available on TV and PC. After the French Ligue 1 and Italian Serie A, this is therefore the third major European football championship offered by [...]

Velti tempts footie fans with chance to meet Ronaldo for mobile charity campaign

Mobile marketer Velti is working with the Peace Cup to try and drive charity via SMS. Some of the worlds top footballers, including Cristiano Ronaldo, will be participating in the tournament. Velti will be entering fans who donate to charity via SMS into a competition to meet the star players, get VIP tickets and signed memorabilia.

Boost Mobile partners with Chivas football club

Boost Mobile, a division of Sprint Corporation (NYSE:S) offering quality wireless phones and flexible service plans with no contracts or activation fee, is teaming up with Mexico’s Club Deportivo Guadalajara (CD Guadalajara), the popular soccer team

FC Barcelona + Man Utd + Champions League = social networking gold

With FC Barcelona poised to take the “triple win” for the first time since ‘99, CCRTV Interactiva has launched a social network to cash in on some of the jubilation of the fans. Using white-label mobile and on-line platform ScrOOn, CCRTV is allowing fans to share images and videos of their celebrations at the success [...]

Fantasy football mobile game introduces advanced multiplayer options

SANCO’s football manager game for mobiles phones launched at the start of the current football season. Mobile Club Manager lets users step into the managers shoes in conjunction with Premiership matches. But users also wanted to play games between Premiership fixtures, so SANCO has added a new “Friendlies” option. This allows players to have matches [...]

Puma claims biggest mobile marketing campaign ever

Puma, the sports brand is claiming its ‘Together Everywhere’ promo is the largest mobile marketing project ever according to Mobile Entertainment.The promo will run simultaneously in 13 countries, bringing together supporters of the 16 national teams at Euro 2008 in real time. The idea is that every time their team scores, Puma will call registered [...]

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