Tag Archives: gfk
Rating: Shocking stats on how users behave on App Store
Research from Surikate/GfK, has just revealed that 11 per cent of iPhone users have confessed to browsing for apps whilst on the loo. This finding doesn’t shock GoMobile News since we have already revealed that smartphone users watch videos in the bathroom, too. The survey was intended to demonstrate just how difficult it is to get an app noticed on Apple’s key iTunes App Store. Continue reading
Rating: Nokia reliant on this one retailer for its UK sales
It is interesting to see that UK High Street retailer, Phones 4u, will be running a series of Windows Phone 8 launch events in conjunction with Microsoft, Nokia and HTC. No mention of Samsung, the world’s leading handset supplier, lending its support to this event, though. Despite the fact that Phones 4U is also EE’s distribution partner for 4GEE, the retailer seems to be keeping quiet about the fact that only the Nokia WP8 handsets can be connected to EE’s 4GEE LTE network. Continue reading
Stefan Knecht drives Strategic Product Innovation Mobile at nurago, a GfK subsidiary. GfK is the fourth largest global market research firm, providing market research services and products in over 120 countries. Covering the full consumer journey, nurago expands its LEOtrace® measuring technology into the mobile domain to combine both surveyed and passively measured, desktop and mobile user behaviour with data from single-source consumer tracking panels into Business Intelligence Products. GfK NIS (network intelligence solution) complements nurago’s user-centric methodology with a network-centric market research methodology based on the analysis of anonymous internet protocol information which is transmitted via mobile networks. Continue reading
So, I spoke to everyone and watched the presentations from the big three metric companies. There is a lot of hype about metrics. Without blowing my own trumpet – I think that my own mobile advertising metrics done using my campaigns are pretty damn good.
I found the mobile advertising average CPM, CPC, CTR – but [...]