Standardisation is key for mobile barcodes in Europe: Female Friday with Laura Marriot

Welcome to the second installment of our monthly Female Friday feature! On the last Friday of every month, we will be posting an interview with one of the leading ladies of the mobile industry. Today we have Laura Marriot - from being Director of Marketing for Intrado to the President of the Mobile Marketing Association, she has an impressive amount of experience in mobile marketing. Laura is currently a strategic consultant for a number of mobile marketers, and a Board Member at NeoMedia Technologies.

GoMo’s updated Mobile Advertising directory goes live today!

Good morning all you lovers in mobile advertising land! Today we post the newly updated GoMo News Advertising Directory - 151 mobile marketing companies in all. This reference list breaks the companies down into categories based on what they do. So drop us an email if your company isn’t on the list, and we’ll be sure to include you! Or, if you feel you’re in the wrong category, please drop me an email as well… I’m not guaranteeing we’ll change your category, but please do make contact to state your case - I’m at cian@gomonews.net

MWC: Thanks to everyone who made this the biggest GoMo News Blender ever!

Some of the biggest names in mobile turned out to Incognito bar in Barcelona tonight for the biggest GoMo News Blender we’ve ever seen. Gurus from advertising, marketing, blogging, development, operators, infrastructure and more turned out in droves to drink the cellar dry. Literally: the crowd actually drank the bar out of beer.

Mobile World Congress in Soft Focus

Welcome to the first in our “Soft Focus @MWC” series. This is a series of short insights into life at MWC - the ups, downs and intricacies of attending the biggest mobile event in the world.

Strong sponsorship means strong GoMo for MWC!

GoMo News is expanding and growing, and this year we have an unprecendented four reporters and one networker covering MWC! Unfortunately, this doesn’t come for free. It all costs money, and we are hugely grateful to all of our sponsors over the last few years. This year is no different - our sponsors have been wonderful supporters, and their constant efforts help to bring you the news from the mobile industry, together with our comment and opinions.

New look launches for GoMo News as readership grows

We’re very excited to announce the new look for GoMo News today - courtesy of our friends at FeedHenry. The new layout will make our Feature and recent News stories much easier to see, and give better exposure for our beautiful sponsors. And this is merely the beginning!

Information and communication at CeBIT Hannover

Hi out there!

I am going to attend this year’s CeBIT in Hannover. If you want to share an interesting story or ground-breaking news about your Venture with me please contact me at stephanie@gomonews.net

One week until MWC - come to the best Blender there is!

There’s only one cure for the massive stress caused by attending Mobile World Congress - and that’s to come to the GoMo News Blender. Come meet us and our beautiful sponsors, Smaato and Diffusion PR, at the most casual, relaxed networking drinks you’ll see all week long. Over 400 industry figures are already signed up!

In mobile marketing, high-tech is not necessarily good: Female Friday with Helen Keegan

Welcome to the first Female Friday feature interview on GoMo News! On the last Friday of every month, we’ll be publishing an interview with one of the leading ladies of the mobile industry. Our first interview is with mobile marketing and advertising guru, Helen Keegan. Helen publishes the technokitten blog, and is founder and CEO of UK mobile marketing agency BeepMarketing. She is also heavily involved in the conference scene, regularly speaking about mobile conferences, and helping to organise several conferences in the UK.

Meet the leading ladies of the mobile industry on Female Friday

Starting tomorrow, GoMo News is kicking off a new series of feature articles. Called Female Friday, it will put the spotlight on the high-ranking women working in the mobile industry. The series will be started by mobile marketing expert, blogger and CEO of BeepMarketing, Helen Keegan. Tune in!

Come meet Diffusion PR at Mobile World Congress

Diffusion PR is a mobile consultancy with a deep understanding of the industry. Building campaigns on a knowledge of the inter-connected and fragmented nature of mobile technology, it’s a good crew to know if you want to advertise through mobile. And you can come meet them as one of the sponsors of the GoMo News Blender at Mobile World Congress!

Be seen at Mobile World Congress

Mobile World Congress is just around the corner. With three journalists on the ground this year, GoMo News will have more coverage than ever before from the most important mobile event in the world. And this year, we’re offering advertisers a huge new opportunity: sponsoring GoMo articles.

Mobile barcode company NeoMedia responds to shareholders

GoMo News has been inundated with requests about NeoMedia for the past few days. The company had issued an 8k form - it’s a report used to notify investors and relevant authorities of unscheduled events. Shareholders and other observers noted two things. First, that a reverse stock split had greatly increased the value of individual shares, but also greatly reduced the number of shares available. Second, that that an outside agency called Yorkville Advisors had been granted a 52% voting control - and no explanation was given for this. Yesterday we let concerned shareholders know that a response was coming from NeoMedia CEO Iain McCready within a day or two. And here it is:

NeoMedia preparing response to share queries

GoMo News is being hammered with requests for information on recent goings-on with NeoMedia. By email, SMS, voice call and comment, a lot of people want to know more details about the recent change in NeoMedia share values. GoMo has been in contact with NeoMedia through various channels - including directly with Iain McCready, NeoMedia CEO. We can tell you that he is preparing a response, and that we’ve made further contact today and are currently waiting on word back. As soon as we know the details, you will too.

GSMA Global Mobile Award Winners Speak Out

The GSMA Global Mobile Awards uniquely offer organisations across the global mobile eco-system the opportunity to showcase the latest mobile products, services and initiatives to the world. The Awards which have been running since 1995 are open to eligible mobile companies and supporters of the mobile eco-system.

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