Tag Archives: google
Owner Google says costs are too high
A further 10 per cent of jobs at Google’s Motorola Mobility subsidiary are to be axed on top of the 4,000 jobs lost last August after the search giant acquired the company. According to the Wall Street Journal, an email circulated internally within Motorola Mobility warns that most of the 1,200 redundancies will be at plants in the USA, China and India as Google switches to making more profitable smartphones instead of simple handsets. The email is said to have told workers, “Our costs are too high, we’re operating in markets where we’re not competitive and we’re losing money.” Continue reading
Rating: Builds businesses as well as insider Google knowledge
We’re not sure whether Vodafone wants him for his expertise in building businesses or whether they want someone with a clear insight into the search sector. However, Vodafone has appointed Google’s 11th employee, Omid Kordestani, as a non-executive director. Kordestani has held positions in mobile orientated companies before but in ten years, he led Google’s business operations from its inception to a business generating over $20 billion in revenues with over 12,000 employees. No small feat. Continue reading
Mozilla, the not-for-profit outfit behind the Firefox web browser, has unveiled its own smartphone operating system aimed at challenging Google’s Android platform while also throwing down the gauntlet to others ahead of the Mobile world Congress event in Barcelona.
According to Mozilla 18 carriers including Deutsche Telekom and Spain’s Telefonica, which owns O2, have already signed up with the new operating system intended for smartphones that sell for £100 or less. Continue reading
Rating: Anything you can do, we can do …
Reports have merged that Google is in the process of going into the retail business in North America. So the company chiefly responsible for the decline amongst retail suppliers is in fact making the move into bricks & mortar. Reliable sources say that it has decided to go up directly against its opponents in the mobile OS wars – Apple, and to a lesser extent, Microsoft by establishing itself with a High Street presence. GoMobile News wonders whether the search engine giant is aware that with so many prominent High Street names in administration in the UK, the company realises it is the ideal time to make such a move in Britain. It could get some pretty prestigious site in London, for example.
Rating: It is all about a multi-device world
Google has just announced on its blog here that it is upgrading AdWords, by rolling out something called ‘Enhanced Campaigns’. It claims this is a first step to help advertisers more simply and smartly manage your ad campaigns in a multi-device world. The search giant points at a recent study that it undertook last August  into multi-device consumers. This found that a 90 per cent move sequentially between several screens to accomplish a task. There’s also a proliferation of new devices — PCs, laptops, tablets, smartphones, hybrid devices, mini-tablets, and smart televisions. As devices converge, consumer behaviour on tablets and desktops is becoming very similar, Google argues. Continue reading
Rating: Mobile CPCs will soon be similar to desktop CPCs
It appears that Google has decided to soft launch major changes that will make mobile advertising exponentially simpler in AdWords via its blog. (See our earlier story here). According to mobile advertising specialist WordStream this move “represents the biggest single change in the past ten years to the basic structure of AdWords campaigns. Additionally, WordStream claims that this change will greatly simplify targeting and bidding for mobile advertising. According to WordStream CTO, Larry Kim, his company is one of only a few companies that have been working together with and advising Google on this change. Continue reading
Rating: Led by Amazon Kindle Fire which enjoyed 40% increase in ad requests over Xmas
During 2012 tablets experienced an increase in share of 56 per cent from Q2 to Q4. This indicates that, by Q4 2012, nearly one in every seven mobile ad impressions was on a tablet device. There’s a big battle going on amongst tablets between those which are Android based and those which run Apple’s iOS. After losing traction earlier in 2012, iOS devices rallied to be almost on par with iOS. In Q4 2012, iOS devices managed to achieve 41 per cent share, while Android ended up with 43 per cent share of ad impressions, just 2 percentage points ahead. Amongst Android devices, the Amazon Kindle Fire enjoyed a 40 per cent increase in ad requests over Xmas. However, iOS devices are still the winners in terms of CTRs. These findings come from a report from Adfonic entitled ‘Global AdMetrics Report’ for Q4 2012. Continue reading
Hundreds of British iPhone users have joined a class action lawsuit against Google over claims it illicitly installed cookies on their devices to track their web habits.
With around ten million iPhone users in the UK, a legal settlement could cost the search giant dearly as word spreads of the compensation demands Continue reading
Rating: GoMo says you only need faith in your brand really
There are obviously big opportunities for the right brands to become a 4G compatible MVNO in the USA, the Besen Group obviously believes so. This is not an easy task as it requires potential 4G MVNOs to have a solid understanding of the US mobile broadband eco-system, along with spectrum holdings and spectrum propagation characteristics of each wholesale mobile network operator. Consequently, Besen Group CEO, Alex Besen, recommends that, “4G MVNOs perform a detailed market entry evaluation and develop a bottoms-up business case based on their licensed and unlicensed spectrum requirements prior to sign wholesale and managed services contracts.” Continue reading
Korean giant Samsung has confirmed plans to release multiple phones running on its new Tizen platform in 2013, in a counter to Google’s acquisition of Motorola last year and in a bid to ease its dependence of the search giant’s Android OS.
Tizen, developed in conjunction with Intel, is Linux based like Android and as such is expected to make it easier for developers to port their apps across.
Also, as Android is developed from Sun Microsystem’s Java – now owned by Oracle – Samsung now has the wind behind of it of a recent US court ruling that there was nothing unlawful about Google copying large amounts of Linux API material to build an open programming environment for its Android apps community Continue reading
Rating: Yet another mobile OS – this one backed by Samsung and intel
Whilst Google’s Android and Apple’s iOS continue to dominate the mobile OS scene, there are still a number of alternatives vying for attention in the mobile sector. One of these is Tizen which – like Google’s Chrome and H-P’s webOS all use Webkit and a Linux kernel. By contrast, Mozilla’s Firefox (see here) has its own runtime environment in terms of Geko not Webkit. Where has Tizen sprung from? Well it’s really a joint effort by Intel and Samsung which spearhead the Technical Steering Group (TSG) which leads the Tizen Project. To give Tizen a bit of marketing clout there is also a Tizen Association which can be found here. Continue reading
Research by a US professor has revealed that an astonishing 85 per cent of malware fails to be discovered by Google’s new app verification service.
Though Google’s Bouncer service scans for viruses and malevolent programs in featured Play Store apps, users often opt to “sideload” applications so bypassing any protection. To overcome this Google recently introduced its application verification service in Android 4.2, letting users send information about any app back to the search giant to check if it is safe. Continue reading
Just over a month to go before launch of BlackBerry 10 devices
Shares in BlackBerry maker RIM received a rare boost on the Toronto stock exchange last night [November 22nd 2012] amid renewed optimism over its next range of smartphones. RIM shares, which have now risen in the last seven straight trading sessions, rose to their highest level since May ending the day at C$12. Nasdaq, where RIM’s shares are also traded and where volumes usually top those in Toronto, was closed for the Thanksgiving holiday. Continue reading
But pay-per-click is still a soaring business
New research from San Francisco startup Marin Software suggests search advertising is proving less profitable as people increasingly use smartphones and tablets to browse the web. Marin’s data indicates the price firms like Google can charge companies in the UK for mobile promotions is less than half that for a desktop ad. On average a desktop click commands 32 pence but on a mobile it falls to around 15 pence. Tablet ads are worth roughly 28 pence per click. Continue reading
by Tony Evans – a freelance web designer
The ever-growing business of Internet advertising has been the craze for most business nowadays. Almost all businesses today have their own websites and blogs to market their services or products to their customers. In this article, I will compare Facebook’s way of advertising against the traditional PPC of Google in a B2B context. Continue reading