Tag Archives: GroupM
LONDON, Feb. 9, 2012 /PRNewswire via COMTEX/ — WPP agencies tenthavenue and GroupM have partnered to create a leading mobile marketing agency in China with the acquisition of Wisereach, subject to regulatory approval. Founded in 2009 and based in Beijing, Wisereach is a full service mobile marketing agency offering strategy; creative services, application development, CRM and media buying. Wisereach’s clients include Audi, Michelin and Microsoft. Continue reading
NEW YORK—GroupM has developed new guidelines for safeguarding the privacy of consumers using mobile devices in a pioneering effort to introduce a high level of privacy standards to mobile communications.
The guidelines are designed to limit the amount of data collected and passed from mobile devices that can be used in marketing campaigns in order [...]
Huge media company GroupM has announced a tie-up with Yahoo! for a big digital advertising push. The deal would see the companies sell branding to be stuck into original video content from Yahoo! Continue reading
I received a emai from Stefan Meyer-Spickenagel from Group M who I met at the MMA event in Budapest earlier this year. We had discussed mobile barcodes, flights and mobile marketing and I said that I wasn’t overly impressed with Lufthansa’s mobile barcode campaign.
Stefan questioned this and a few people said it had made waves in mobile [...]
Outrider, a leading global, integrated search marketing agency and division of GroupM Search, introduced today a mobile search practice group, adding to its comprehensive scope of advanced search marketing offerings. The focus of the mobile search group is to guide advertisers through the education, adoption, strategy development and execution of mobile search programs that compliment [...]