Tag Archives: GroupM

GroupM goes to China with tenthavenue for MJoule mobile agency launch

Published on Friday, February 10th by Submit Release

tenthavenue and GroupM launch MJoule; Announce Acquisition of Wisereach

LONDON, Feb. 9, 2012 /PRNewswire via COMTEX/ — WPP agencies tenthavenue and GroupM have partnered to create a leading mobile marketing agency in China with the acquisition of Wisereach, subject to regulatory approval. Founded in 2009 and based in Beijing, Wisereach is a full service mobile marketing agency offering strategy; creative services, application development, CRM and media buying. Wisereach’s clients include Audi, Michelin and Microsoft. Continue reading →

Posted in Mobile Ad&Mktg, Mobile Marketing | Tagged , , , , , , | 1 Comment

GroupM offers new mobile privacy guidelines

Published on Wednesday, June 22nd by Bena Roberts

NEW YORK—GroupM has developed new guidelines for safeguarding the privacy of consumers using mobile devices in a pioneering effort to introduce a high level of privacy standards to mobile communications.
The guidelines are designed to limit the amount of data collected and passed from mobile devices that can be used in marketing campaigns in order [...]

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Need content to advertise on? Yahoo! and GroupM join forces for brand ads

Published on Wednesday, October 21st by Cian O' Sullivan

picture-24Huge media company GroupM has announced a tie-up with Yahoo! for a big digital advertising push. The deal would see the companies sell branding to be stuck into original video content from Yahoo! Continue reading →

Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Content, mobile news, mobile video | Tagged , , , , , , , | 2 Comments

Lufthansa Mobile Barcode Catch The Code Initiative

Published on Sunday, November 23rd by Bena Roberts

I received a emai from Stefan Meyer-Spickenagel from Group M who I met at the MMA event in Budapest earlier this year. We had discussed mobile barcodes, flights and mobile marketing and I said that I wasn’t overly impressed with Lufthansa’s mobile barcode campaign.

Stefan questioned this and a few people said it had made waves in mobile [...]

Posted in Featured, Mobile barcodes | Tagged , , , , | 2 Comments

Mobile Search Takes Center Stage As Outrider Adds Specialty Practice Group

Published on Friday, July 25th by admin

Outrider, a leading global, integrated search marketing agency and division of GroupM Search, introduced today a mobile search practice group, adding to its comprehensive scope of advanced search marketing offerings. The focus of the mobile search group is to guide advertisers through the education, adoption, strategy development and execution of mobile search programs that compliment [...]

Posted in Conferences, Mobile Ad&Mktg, Mobile Agencies, Mobile Search | Tagged , , , | Leave a comment