GS1 MobileCom claims extended packaging is real

Rating: Defining how cameraphones interact with retail packaging
The wheels are slowly grinding towards standards for the use of mobile-friendly barcodes by retailers on a global basis. That’s what the GS1 MobileCom working group is hoping to achieve, thanks to a recent meeting in Paris. The claim is that ‘Extended Packaging’ is now a reality.
Vanderlei Roque [...]

Mobile barcodes on tickets in San Fran and on trial in Australia

Two nice mobile barcode stories caught my attention today. First, San Francisco International Airport has created a ticketing service based on barcodes. More interestingly, an Australian trial is testing whether 2d barcodes could be used to make people eat more healthily.

Standardisation in mobile barcodes is becoming a reality

This year has seen great news in standardisation for mobile and 2d barcodes. The main highlights have been the NeoMedia patent win, and the recent Scanbuy announcement of a five-company barcoding push for packaging (I won’t be touching on any legal proceedings in this article, by the way. If you want information on the NeoMedia/Scanbuy infringment case check the report from Bena on Friday). And now we have another significant piece of news, from GS1. The global standards body has facilitated a huge meeting between brands, retailers and mobile barcoding providers to discuss the future of an open standard.

GS1 Mobile Com Group recommends mobile barcodes for mobile applications

I would like to thank Joe Horwood from the GS1 Organisation for submitting a press release to GoMo News and making me of something that must have missed in September.

What is it?
Basically a new white paper from GS1 that recommends mobile barcodes for mobile applications:
http://www.gs1.org/docs/mobile/GS1_Mobile_Com_Barcodes_Position_Paper.pdf.
Read more here: http://www.gomonews.com/gs1-mobile-barcodes-position-paper/

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