Tag Archives: IAB
Methodology changes welcomed but more granularity needed
The recently released AA/Warc Expenditure report is good news in general for the UK advertising industry. The headline was that expenditure in the UK reached £17,172 billion in 2012. The last time advertising spend exceeded £17 billion was prior to the recession in 2007 (£17,364bn). The big news, however, was that there was a change in methodology that allows subscribers to view the impact of online adspend for newsbrands, magazine brands and TV. This acknowledges the growing importance of digital but it didn’t do much to highlight the importance of mobile in such campaigns. Continue reading
Mobile spend crosses half billion £ mark; now accounting for 10% of digital spend
Digital advertising up £607m; mobile driving over half this growth
Video up 46% to £160m; social media up 24% to £328m
FMCG overtakes Finance as biggest digital display advertiser
April 10th 2013. In 2002 less than £200 million was spent on UK internet advertising – 10 years later, digital advertising spend crosses the £5 billion mark. In 2012 digital advertising increased,
like-for-like*, by 12.5 per cent on 2011 to a record annual high of £5.42 billion – up by £607 million from £4.81 billion according to the latest Internet Advertising Bureau UK (IAB) digital adspend report, conducted by PwC. Continue reading
Advertising spending on the internet jumped 12.5 percent in Britain last year, defying a flagging economy as companies battled to reach consumers spending more time on smartphones and tablet computers.
Reuters Press release
April 10th 2013. The Internet Advertising Bureau (IAB) said on Wednesday a study conducted by PwC showed spending on online advertising reached 5.42 billion pounds in 2012.
The study, which used data from companies that had provided information the previous year, said internet ad spending rose 607 million pounds on 2011, with some 323 million pounds due to an increase in mobile advertising. Continue reading
Rating: Naturally Tradedoubler report finds iPhones are prolific spenders
The landscape for mobile purchasing is complex according to a recent report from Tradedoubler entitled Mobile Devices & Behaviour. The company is urging brands to carefully target their offerings if they want to cover all the bases. An interesting finding, however, is that BlackBerry owners are more active purchasers than Android fans so they shouldn’t be left out of the equation. Significantly, Android users are more likely to surf for what they want rather than download an app. Hence the importance of having a mobile friendly version of your web site. Continue reading
Rating: Incorporates alternatives to Apple’s phased out UDID
Adfonic has announced the availability of version 2.0 for iOS and Android of the Adfonic SDK. The company claims that its SDK Version 2.0 increases revenue opportunities for mobile app developers. Paul Childs, CMO with Adfonic, commented, “Rich media is changing the game for advertisers and creating huge demand and the opportunity is now here for developers to see a significant uplift in earnings as a result.” By integrating the new SDK, developers can access a wide range of advanced mobile advertising campaigns including video and rich media, which can deliver significantly higher eCPMs for developers. Continue reading
NEW YORK, Feb. 9, 2012 /PRNewswire via COMTEX/ — Global mobile advertising marketplace, Adfonic today announced that Chief Marketing Officer, Paul Childs, has joined the board of the Interactive Advertising Bureau’s (IAB) Mobile Marketing Center of Excellence ( www.iab.net/mobilecenter ).
Adfonic has also announced significant further expansion into the US market, where it is already driving [...]
Welcome to the round-up of the top stories in mobile marketing and advertising from GoMo News! InMobi has released its latest Mobile Insights report; the IAB is astounded at mobile advertising’s ability to just keep growing; a brand new mobile ad optimization company launches in India, and more… Continue reading
The IAB has today announced the findings of its third annual mobile ad spend study. Conducted in conjunction with PWC, the study revealed phenomenal year on year growth of 116% with over £83 million spent on mobile advertising in 2010. You can read the full press release on GoMo News here.
Welcome to the Wednesday round-up of mobile marketing and advertising stories from GoMo News! The MMA and IAB have decided to tackle the way in which people measure how effective their mobile web ads are, Red Bull has won over Virgin Mobile in South Africa, and much more… Continue reading
Recent research from the Internet Advertising Bureau’s (IAB) mobile department has highlighted that advertisers are missing an opportunity to use mobile media to optimise their advertising, as 40% of consumers agree they often reach for their device when they see an interesting ad. The research also highlighted that mobile media users are actively choosing their mobile as the best way to get content, with 27% of respondents in a week period using mobile because it is their first choice of media. Continue reading
How do you know if a mobile campaign had the expected result? Today, both publishers and advertisers are often left guessing. Unfortunately, the unique attributes of mobile devices and mobile networks have significantly impacted reporting accuracy and detail. We’ve seen cases where unrecognized robots generated half of the impressions and others where incompatible trackers don’t count half the impressions. The discrepancies between various measurement servers have been large and are caused by all sorts of issues. In short, the recent history of mobile measurement has been shady. Continue reading