Tag Archives: icircular

Mobile advertising and shopping: what is AP doing with smartphones?

Last Friday, the Associated Press Board of Directors voted to test something new on mobile. It will be a mobile advertising service that attempts to replicate the circulars that newspapers slot between the pages of their weekend editions. As it has just been voted in, the new service is now going into the development phase – but AP has provided enough information about iCircular for us to look at the kinds of features they’ll be planning to implement. Continue reading

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