Wallace & Gromit taking mobile world by storm

Rating: first iPhone apps now an M&S promotion
It’s seems that UK cartoon characters, Wallace & Gromit can do nothing wrong where the UK mobile sector is concerned. Not content with being among the top selling iPhone applications, they also star in a new mobile orientated ad campaign with top retailer, Marks & Spencers (M&S).
Titan Publishing’s [...]

M&S uses QR Codes for on-packaging mobile barcode trial

Marks & Spencer is running a trial of mobile barcodes for grocery shoppers. The trial service, created by Incentivated, places QR codes on bottles of M&S orange juice.

Mobile TV check-up: THMBNLS seriously underperforms

We covered the launch of UK mobile Internet TV show THMBNLS back in January. A joint effort between 20:20 London, Incentivated and the Central Office of Information, it features 22 one-minute episodes pushing condom-awareness for young people. A report today indicates the experiment has not been a success.
The ad-funded mobile soap opera for the Department [...]

Recycle for London uses mobile gaming to boost recycling

Recycle for London is today launching a mobile game to encourage Londoners to recycle more. The game from Incentivated teaches players what they can and can’t recycle. It’s  available as a Java app, and iPhone users can download it from the Apple Store.

By texting BIN to 62967 players receive a link to a mobile web [...]

Interactive soap opera released for free on mobile TV, by 20:20 London, Incentivated and the COI

20:20 London, Incentivated and the Central Office of Information are launching soap opera THMBNLS. It’s an interactive ad-funded mobile soap opera for the Department of Children, Schools and Families. The twenty two weekly episodes will be available exclusively via the mobile internet and will be free to download. 
THMBNLS follows the lives of six teenagers, [...]

Mobile Advertising Radar

Rating: mobile advertising companies, man
If you are not on this list and should be; please let us know!
Company Website
Admob www.admob.com
Amobee www.amobee.com
Pitch www.pitch.tv
Third Screen Media www.thirdscreenmedia.com
In Game Advertising www.ingameadvertising.com
Aditon www.aditon.com
Massive Incorporated www.massiveincorporated.com
Inside www.insidemob.com
Flytxt www.flytxt.com
12snap www.12snap.com
Exitgames www.exitgames.com
Aerodon www.aerodon.com
Entriq www.entriq.com
MADS www.MADS.com
Adcell media www.adcellmedia.com
Double Fusion www.doublefusion.com
Response Mobile www.responsemobile.com
Marvellous Mobile www.marvellousmobile.com
TXT4 www.txt4.com
Incentivated www.incentivated.com
Enpocket www.enpocket.com
Miva www.miva.com
Sponge
Greystripe www.greystripe.com
i-wood www.i-wood.nl
Gruner&Jahr www.grunerjahr.de
AdInfuse [...]

Mobile News for Leaders