Rating: Clientless solution for serving ads
There’s been a lot of talk about Over The Top (OTT) services – like Whatsapp and Skype ‘stealing’ customer mindshare from the mobile network operators. Well, chatting with Noam Green, vp for products & marketing with Mobixell, GoMobile News has discovered a way that mobile network operators can fight back. Mobixell is probably best known for providing mobile network optimisation solutions. However, the company is now able to offer its operator customers a Customer Engagement Tool Bar service, which enables operators to wrestle back control of the relationship with their subscribers. The key weapon here is the Mobixell Interactive Toolbar which even enables operators to monetise search. Continue reading →
