Tag Archives: Internet World 2012

Internet World attendees survey show ambiguous attitude towards mobile

Rating: Affilinet finds not everyone is optimising for mobile

A quick straw poll taken at the recent Internet World 2012 show in London by affilinet revealed that respondents were split down the middle when asked if in the future they would invest more in mobile rather than online and offline. encouragingly, 65 per cent of respondents stated that they believed mobile, online and offline all have a role to play in the future of marketing due to the importance of being able to ensure they’re reaching consumers at all stages of their purchasing journey. However, the research shows that whilst the intention is there to immerse themselves in mobile, there is still some way for organisations to go before they get there. Gary Bicker, UK country manager with afilinet, said, “Whilst online and offline remain important for the time being, in the future the indication is that spend will increasingly be diverted to mobile.” Continue reading

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