Interview with Dave Gwozdz CEO Mojiva on mOcean and promoting iPhone apps

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It was a great pleasure to speak with David Gwozdz the CEO of Mojiva about the new application mobile advertising service mOcean. I had written about it before and was confused about what it meant for Mojiva and why a start-up was diversifying its brand.

Local TV broadcaster goes to ad-supported applications to boost mobile presence

LIN TV Corporation today announced an agreement with News Over Wireless (NOW) to manage and expand it’s content for mobile devices. LIN TV operates 27 TV stations in the US, along with an on-line broadcast service, and claims to have 5 million impressions per month for it’s current mobile content.  NOW specialises in subscription and [...]

Kyte unveils artist-specific mobile applications - we’ll see a lot more of this?

Digital content specialist Kyte has launched a turn-key solution for creating musician-specific iPhone apps. The apps will offer video and music content from the artist, as well as advertising, news alerts and merchandise. The service has launched with a five-artist deal from Interscope Geffen A&M (IGA), a division of Universal Music Group. We saw MC [...]

Pandora Radio Mobile Marketing Strategy and Mobile advertising Uptick

Pandora, the provider of personalized radio service online, announced it had reached two million downloads of its iPhone application.

This week Pandora significantly extended its mobile marketing options for advertisers with an application on Windows Mobile, the second most popular mobile operating system in the U.S. according to comScore/M:Metrics. The move further readies Pandora’s strategy of [...]

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