Tag Archives: Jessica Butcher
Rating: To blipp, or not to blipp – is that the question?
Talk about dark horses. What blippar is doing with its free image-recognition app for smartphones is amazing. GoMo News recently chatted with Jessica Butcher, marketing and founding director with blippar, at a recent DTI sponsored pre-MWC 2012 event. She begged us not to primarily refer to the product as offering augmented reality (AR) but there are tremendous close parallels. Anyway, it turns out that blippar won the first prize in the UK Startup competition run by UKTI and will now represent Britain at CES 2012. It also recently secured seed investment from Qualcomm Ventures. Ms Butcher’s desire to see the word ‘blipp’ enter the English language as a common noun just might succeed. Continue reading