Tag Archives: Jigsaw
MIT adds the MIDAS touch to BBC charity
Rating: Brings in circa £1.75m for Children in Need
If you ever doubted that donating money via SMS/text on a large scale was logistically impossible, then Mobile Interactive Technology (MIT) believes it has disproved this. In less than one month, MIT’s MIDAS platform handled 376,568 mobile interactions. That’s around £1.75 million in donations.
Three companies within the [...]
Posted in Mobile Content, Mobile Marketing
Tagged BBC, charity, children, Jigsaw, kilrush, Midas, MIT, Need, Robert, Weisz
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