Tag Archives: jumptap

Jumptap creates mobile advertising for the Romney Campaign 2012 Elections

Published on Tuesday, January 10th by Bena Roberts

Jumptap helped Romney be the first candidate to run mobile ads for both the IA caucus and NH primary.

The ads, targeted at the zip-code level, cost just a fraction of TV or radio exposure but have a powerful, personal impact.

The use of mobile in the primaries may well be a precursor for the 2012 presidential election. Continue reading →

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Jumptap research Understanding the Mobile Audience

Published on Thursday, November 10th by Bena Roberts

Second Study Reveals Dramatic Rise of Tablets as eCommerce Device of Choice; Rivals PC

CAMBRIDGE, MA. November 10, 2011 – Today, Jumptap, the leader in targeted mobile advertising, released its Wave Two in an ongoing proprietary research series Understanding Mobile Audience.
Continue reading →

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Mobile Advertising Survey from Jumptap and Digiday

Published on Thursday, September 15th by Bena Roberts

 

CAMBRIDGE, Mass., Sep 15, 2011 (BUSINESS WIRE) — As mobile advertising becomes a growing force within the industry, one thing remains clear; targeting is the most important attribute of a mobile marketing partner. Data released today through a State of Mobile Advertising study from Jumptap, the leader in targeted mobile advertising, and Digiday, a media [...]

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So JumpTap needs more money? USD 25 Million. Is that a good thing?

Published on Friday, May 6th by Bena Roberts

I just saw an article on JumpTap gaining another USD 25 million in funding. I had to check the release for the date as I thought that I must be seeing things.

Why?Well, I have know JumpTap from the start and remember when the first USD 30 or so million started it off. JumpTap at that time was to be the mobile search master and take over the world.
Continue reading →

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Mobile rich media ads: what will Celtra and Jumptap be doing, exactly?

Published on Friday, March 25th by Cian O' Sullivan

Earlier this week, mobile ad network Jumptap announced a pretty effective land-grab in the area of rich media advertising on mobile. It has integrated its systems with five of the leading providers in the world, giving advertisers an unparalleled opportunity to create and serve rich media ad units. Today we look a little closer at one of those deals – with mobile ad creation service Celtra. Continue reading →

Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, mobile news | Tagged , , , , , , , | 2 Comments

Advertisers hijacking browser recognition technology says WSJ

Published on Tuesday, December 28th by Tony Dennis

Rating: Nokia and RIM named as culprits

Technology originally introduced to detect the make and model of a mobile phone in order to optimise the mobile web browsing experience is now been hi-jacked by advertisers, according to the Wall Street Journal (WSJ) here. Better still, two of these advertisers are mobile phone producers – Nokia and RIM, the WSJ claims. Jumptap is also name as one the mobile network advertising aggregators which is participating in such practices. Apparently the industry jargon for such a tactic is ‘intercept campaigning’. Others might describe the practice as dirty tricks. Continue reading →

Posted in BlackBerry, Mobile Ad&Mktg, Mobile Devices, android, mobile browsers, nokia, sprint nextel | Tagged , , , , , , , , , , , , , | 2 Comments

Jumptap signs major Japanese mobile advertising deal

Published on Wednesday, December 1st by Cian O' Sullivan

The overall goal of mobile advertiser Jumptap is to be able to offer a completely consistent experience for an advertiser – no matter what kind of mobile advertising they want to publish. This broad spectrum approach seems to be working out for the company, as it has caught the eye of one of the largest advertising firms in the world. Continue reading →

Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, mobile news | Tagged , , , , , , , , | 3 Comments

Mobile advertising and marketing hot news: Jumptap, Google and BlackBerry

Published on Tuesday, September 28th by Cian O' Sullivan

Welcome to today’s mobile marketing and advertising story round-up from GoMo News! Mobile advertiser Jumptap is attracting some serious heat as it is projected to beat Microsoft, and gains a new CEO; research shows that Apple mobile ad sales could catch up with Google by the end of the year; and much more…
Continue reading →

Posted in Apple, Mobile Ad&Mktg, Mobile Marketing, google, mobile news | Tagged , , , , , , , , , , , , , | 1 Comment

Jumptap gives away $4 million in mobile advertising

Published on Tuesday, July 13th by Cian O' Sullivan

For a mobile advertiser like Jumptap, part of the key to success is reach. The more places it can publish an ad, the more reach it has. The more reach it has, the more attractive it is to advertisers. And today Jumptap is launching a $4 million fund (some might call it “a giveaway”) called Passport to Freedom, to entice more publishers and developers into carrying Jumptap ads. Continue reading →

Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, mobile news | Tagged , , , , , , , , | 3 Comments

Mobile marketing and advertising hot stories: video, SMS, AT&T, Verizon

Published on Tuesday, June 15th by Cian O' Sullivan

mobile-marketingHere’s our round-up of the hot mobile advertising and marketing stories from this morning. We’ve got moves from AT&T and Verizon; a video advertising double whammy from Jumptap and iVdopia; SMS and MMS advertising; and more… Continue reading →

Posted in Mobile Ad&Mktg, Mobile Marketing, Mobile Operators, at&t, mobile news, verizon | Tagged , , , , , , , , , , , | 3 Comments

Jumptap mobile ad network expands into video

Published on Wednesday, June 9th by Cian O' Sullivan

jumptap_logo Mobile advertiser Jumptap has announced that video is now part of its offering. The primary goal of the network is to be the most comprehensive mobile advertising service out there, and building in a decent video service is a necessary step. GoMo News talked to Jumptap CMO Paran Johar about the new service, and how it will work. Continue reading →

Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news, mobile video | Tagged , , , , , , | 1 Comment

Jumptap puts mobile advertising in the control of consumers

Published on Wednesday, April 21st by Cian O' Sullivan

jumptap_logoAs the field of mobile advertising ages and matures, a particular notion has been getting more and more attention. The idea is that consumers should have more control over what advertising they see on their devices. Massive mobile ad network Jumptap has today announced a new service it is calling “consumer intelligence”, which gives consumers more choice when it comes to the ads served to them over the Jumptap network. I interviewed Jumptap CMO Paran Johar to get an insight into the service. Continue reading →

Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, iphone, mobile news | Tagged , , , , , , , , | 4 Comments

Jumptap Launhces self-service application

Published on Tuesday, March 9th by Bena Roberts

Quick and Easy Integration into the Jumptap Mobile Ad Network Opens the Door to Hundreds of Leading Advertisers
GAME DEVELOPERS CONFERENCE, SAN FRANCISCO, CA — March 9, 2010 — Jumptap, the leading mobile advertising solutions provider, today announced a new self-service application for publishers of mobile websites and mobile applications, including iPhone and Android. Publishers [...]

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Jumptap builds it patent portfolio – but what fruit will it flower?

Published on Wednesday, February 10th by Bena Roberts

Retrospect is a wonderful thing. It seems as though that Jumptap knows that.

Why? Continue reading →

Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, Mobile Search, Mobile Web, White Label Search_, admob, mobile news, patents | Tagged , , , , , | 2 Comments

JUMPTAP ISSUED FOURTH U.S. PATENT IN EIGHT MONTHS

Published on Wednesday, February 10th by Bena Roberts

Early Market Entry and Investment in Innovation Leads to Large & Fast Growing Mobile Advertising Intellectual Property Portfolio
CAMBRIDGE, MA–February 10, 2010 – Jumptap, the leading mobile advertising provider, today announced that it was awarded Patent No. 7,660,581 by the United States Patent Office on February 10, 2010.
The patent relates to a computer-implemented method for [...]

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