Jumptap builds it patent portfolio – but what fruit will it flower?

Retrospect is a wonderful thing. It seems as though that Jumptap knows that.

Why?

JUMPTAP ISSUED FOURTH U.S. PATENT IN EIGHT MONTHS

Early Market Entry and Investment in Innovation Leads to Large & Fast Growing Mobile Advertising Intellectual Property Portfolio
CAMBRIDGE, MA–February 10, 2010 – Jumptap, the leading mobile advertising provider, today announced that it was awarded Patent No. 7,660,581 by the United States Patent Office on February 10, 2010.
The patent relates to a computer-implemented method for [...]

Jumptap claims first Apple Tablet mobile advertising - talk about opportunistic!

While it technically hasn’t been announced yet, it is now taken as gospel truth in all quarters that the Apple device to be announced today will be the Apple Tablet. And mobile advertising agency Jumptap simply can’t wait for the off - it has already announced what it calls “the industry’s first integrated mobile advertising solution for the new Apple tablet.”

The mobile advertising industry responds to the Apple Quattro deal

Yesterday was a hell of a day for mobile news. Google finally confirmed that, yes, the Nexus One is real and we can buy one soon - but Apple did it’s level best to draw attention away from Google by announcing it intended to buy it’s own mobile advertising company (see our report here). This has caused a flurry of comments from all corners, and here at GoMo we were contacted by mobile advertising executives who wanted us to know what they thought about it. Read on to see the industry opinion on this important deal.

2010 mobile advertising predictions from the road

There have been a lot of predictions about the future of mobile advertising. My thoughts are going to focus on specific industry changes that I believe will drive the growth of mobile advertising in 2010. My perspective is not from the point of view of a mobile network but rather from someone who has been on the buy side at several agencies throughout my career. Luckily I’ve had a lot of time to think about the mobile industry as I am on a cross country road trip from New York to LA seeing some of the finest that America has to offer, my trusty phone never leaving my side.

UPDATED -JumpTap billing bug response

Here is an email I received from JumpTap with regards to the emails I was receiving. Basically, I had a couple of emails from the company about my adverts (which I hadn’t used in about 18 months). 
 
Hi Bena
This is Lara, in charge of the tapMatch product and I want to personally apologize for the emails [...]

Does the JumpTap mobile advertising platform have a very late millennium bug?

This is very strange. Yesterday I got an email from JumpTap saying

Toda!Cell gets USD 1 million in investment for targeted mobile advertising network

Toda!Cell is a mobile advertising network that has been around for about 18 months. It got seed funding and has since secured USD 1 million in further funding from Afterdox.
What is Toda!Cell?
The premise of the mobile advertising is 100% transparency.  It shares and monitors performance down to the bare banner. Granularity is vital and this [...]

JumpTap wins a mobile advertising patent - but what does it mean?

Jumptap has announced that it was awarded Patent No. 7,548,915 by the United States Patent Office on June 16, 2009.

Getfugu Mobile Search, visual search and voice search

Now, we have written about  Getfugu  before on GoMo News and Cian wasn’t too impressed. But today I just spend 30 minutes or so checking out the company and the service and various content.
Why?
Well Getfugu launched a new press release today saying that it has partnered with Interpublic’s (IPG) Emerging Media Lab, a leading center [...]

Introducing new mobile advertising self-service platform adfonic

Last week I had a great lunch with Victor Malachard and Wes Biggs in the Hospital Club in London.
Who are they?
Do you remember Infospace the mobile search company that worked with Virgin Mobile. The one purchased by Motricity? Well, Wes was the Chief Architect and Victor headed up marketing.
Victor and Wes, together with Paul Childs [...]

Mobile Advertising Conference: JumpTap on the Top 10 Myths of Mobile Advertising planning

Here’s a little gem from Visiongain’s Mobile Advertising & Marketing Awards conference in London recently. Paran Johar, CTO from JumpTap, took a break from his honeymoon (I’m serious!) to come and speak to use about the myths and realities of mobile advertising planning.

He gave us a rundown on what he saw as the major misconceptions [...]

AdWhirl boasts 200 million ads on its Ad Platform for iPhone developers – GoMo News checks it out

When this PR from AdWhirl hit my inbox yesterday, I thought, good grief. I couldn’t believe what I was reading. Basically some newbie mobile ad network only one monthly old has served 200 million mobile advertisements.  Lies, damn lies I screamed in my head.

The press release states:  
Developers have found ad revenues increase anywhere from 30% [...]

tapMatch pay per click performance mobile ad marketplace from Jumptap– reviewed

Mobile Advertising company Jumptap has launched a new ad marketplace called tapMatch.
What is it?

Basically it’s a mobile ad marketplace – based on bidding on keywords and categories with targeting for the iPhone.
Is this new?
So. I read the press release a few times and I was trying to grasp what is really going on here and then [...]

JumpTap launches tapMatch, it’s mobile advertising keyword service

Evidently unsatisfied with Google AdWords having the biggest slice of the keyword pie, JumpTap has launched it’s own targeted, pay-per-click advertising service. tapMatch, which Bena wrote a piece on earlier in it’s development, allows advertisers to create text or banner ads, and then bid on keywords that will cause their ads to appear on mobile [...]

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