Tag Archives: kilrush
Rating: Augmented reality can reduce click count from 7 down to 2-3
Augmented reality is at last beginning to find some reality positive applications and one of them is now inside the very latest version (3.0) of the iPhone app from FindaProperty.com. The AR capability has been delivered via the Mobile Interactive Group‘s (MIG’s) mobile internet and app publishing platform – Kilrush. The augmented reality layer within the application enables house hunters to find a property using their phone camera and built-in compass. Matt Cockett, group commercial director with MIG commented, “[AR] turns he user experience in to something that is directly relevant to a mobile context and engages house hunters. It does so in a way that simplifies the user’s own search – simultaneously delivering a benefit to both brand and consumer. ” Continue reading
Rating: Brings in circa £1.75m for Children in Need
If you ever doubted that donating money via SMS/text on a large scale was logistically impossible, then Mobile Interactive Technology (MIT) believes it has disproved this. In less than one month, MIT’s MIDAS platform handled 376,568 mobile interactions. That’s around £1.75 million in donations.
Three companies within the [...]
Mobile Interactive Group has announced that it will be launching a mobile content publishing service called Kilrush. The company already has interests in mobile advertising and marketing, app development, billing, messaging and other solutions – so it was only a matter of time before content publishing got added to the list!
This new service was apparently [...]