Tag Archives: LBS
28.3 % of mobile ad spend will be from location-based ads says Berg Insight
Rating: The LBA value chain is still forming
A new report from market watchers, Berg Insight, entitled ‘Location-Based Advertising and Marketing’ (see here) estimates that location-based advertising (LBA) will account for 28.3 per cent of mobile ad spend in 2016. That corresponds to a compound annual growth rate of 90.9 per cent, so the real-time LBA market should be worth €4.9 billion in 2016. The company reckons that in 2011 the total global value of the real-time mobile LBA market was €192 million, representing 5.0 per cent of the total mobile ad spend. Asia-Pacific is estimated to be the largest LBA market in 2016, followed by Europe and North America. Continue reading
Posted in Apple, Featured, Mobile Ad&Mktg, Mobile Stats, google, mobile location, nokia
Tagged at&t, Berg Insight, COUPIES, GeoAd, LBS, LEMON Mobile, location based advertising, Loopt, madvertise, millennial media, nexage, o2, placecast, poynt, Proximus Mobility, Qwikker, qype, scanbuy, SFR, shopkick, TeleNav and Waze, Telmap, where, xad, yowza
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Telmap’s CMO, Motti Kushnir, on being Intel’s LBS arm
Rating: Location Based Service (LBS) is the next big battleground
Never a dull moment when you chat with Motti Kushnir who is Telmap’s CMO. He was explaining to GoMo News the thinking around chip maker, Intel’s, acquisition of the Israeli company back in November [2011]. Incidentally, Kushnir actually pointed out that if you took the software and services division out of Intel, it would probably be the third largest software house in the world. Today [February 23rd 2012], Telmap announced the impending release of its version 6.0 of the Telmap Mobile Location Companion service. However, what Kushnir had to say about the whole LBS sector was intriguing. Like, if Apple doesn’t make LBS a central feature of the iPhone 5 (when that eventually sees the light of day), it will be dead in the water. Continue reading
Posted in Apple, Intel, Mobile applications, mobile location
Tagged Apple, Companion, intel, iPhone 5, LBS, mobile location, Motti Kushnir, Telmap
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Why 2012 is the year for location based marketing
Grab local customers with social check-in apps!
I didn’t fully understand what LBS(Location Based Service) is when I studied GIS(Geographic Information Service) at my college back in 2002. If I knew how much it would affect in our lives, I might not have changed my major. Approximately a decate later, now, LBS is ubiquitous especially in our smartphone. Mobile marketers [...]
Posted in Mobile Marketing
Tagged apps, based, brightkite, check, foursquare, GIS, gomonews, google places, in, LBS, location, Loopt, marketing, NAVTEQ, service, smartphone
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Location based revenues will double by 2016
Rating: Latest report from Berg Insight
Mobile location based service (LBS) revenues in Europe are forecast to grow from €205 million in 2010 to reach € 435 million in 2016, according to a new report published by Berg Insight. The company estimates that 20 per cent of all mobile subscribers in Europe already use some kind of location-enhanced application on a regular basis. Local search, social networking and navigation services are the top application categories in terms of number of users. The social networking category is forecast to experience the highest growth in the coming years. Continue reading
Posted in Mobile Stats, mobile location
Tagged André Malm, Berg Insight, LBS, Location Based Services
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Unsocial gets seed funding for LBS networking tool
Location-based Business Networking Tool Is Fully Integrated with LinkedIn and Continues to Add Major Cities and Networking Features
(Los Angeles/San Francisco, CA) – May 23, 2011. Unsocial, the premier location based business networking tool that enables people to find each other based on search criteria and proximity and network in real time at conferences, tradeshows and [...]
Location Based Coupons with Augmented Reality – Yey
LARGO, FL and SAN FRANCISCO – March 29, 2011 – Valpak Direct Marketing Systems / Cox Target Media and junaio today announced the Valpak coupons will now be available on the junaio app, allowing consumers to save money at nearby businesses with geo-targeted coupons that pop up on their smartphones.
With the Valpak coupons on the [...]
Posted in Press Release
Tagged augmented reality, LBS, location based coupons, mobile augmented reality
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Is AT&T geolocation mobile marketing just spam?
Perhaps the biggest effect mobile apps have had is to show mobile operators what kind of services consumers actually like. Things like mobile shopping and location-based services have been accepted eagerly by the consuming public. But rather than aping apps and GPS, many operators are starting to use their own core functions to provide similar services. A point in case comes from today’s launch of Placecast ShopAlerts by AT&T – a geo-location shopping service that doesn’t require a smartphone. But unless AT&T handles this correctly, the consumer will just see it as more spam marketing. Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile location, mobile news
Tagged advertising, at&t, geolocation, LBS, location, marketing, mobile advertising, mobile location, Mobile Marketing, mobile text, placecast, SMS, spam
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Mobile location: Poynt nabs patent for coupons and offers
Poynt is a local search provider that works on mobile phones. If you run a search for something using Poynt, it returns the closest results to you. Today it is announcing that it has been awarded a patent for using consumer’s location to deliver relevant coupons and offers to them. Continue reading
Posted in Mobile Search, mobile coupons, mobile location, mobile news
Tagged LBS, location, mobile, mobile coupon, mobile location, patent, poynt
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Mobile advertising and marketing hot news: gaming, SMS and retail
Welcome to the GoMo News round-up of today’s hottest mobile marketing and advertising stories! UK retailers could be missing out on a huge mobile opportunity; Zain Kuwait launches it’s own LBS ad service; the effectiveness of in-game mobile advertising is questioned; and more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile location, mobile news, mobile shopping
Tagged advertising, Games, LBS, location, marketing, mobile, mobile advertising, Mobile Gaming, Mobile Marketing, mobile shopping, SMS, UK
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FourSquare meets LinkedIn: Unsocial uncloaks for iPhone and Android
A new app is launching in beta for iPhone and Android today, called Unsocial. It claims to be the kind of child you’d imagine from a marriage of FourSquare and LinkedIn: a business networking service combined with a location-based application. We take a look. Continue reading
Mobile advertising and marketing top news: Google Goggles, eMobile and location concerns
Here’s the latest in mobile marketing and advertising from GoMo News! Mobile advertising bodies are moving to self-regulate LBS advertising; Ireland’s leading telecoms company Eircom has launched a second mobile operator in the country; Samsung accused of false advertising over mobile device display; and more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, Mobile Operators, google, mobile news
Tagged advertising, eircom, emobile, google, LBS, location, marketing, mobile, mobile advertising, Mobile Marketing, Samsung
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Poynt mobile search adds location-based deals
Poynt is a simple and powerful mobile search service. It works around the idea of providing local search results through short and easy keyword searches. So if you run a search for “laundry” on Poynt, it will return all the results for laundry businesses in your immediate area. Today it has launched a new service called the Poynt Offer Engine, which can automatically trigger special offers to customers who get close enough to a shop. Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged advertising, LBS, location, marketing, mobile advertising, Mobile Marketing, poynt, proximity marketing
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Mobile advertising and marketing round-up: location, brands and Windows 7
Here’s the GoMo News round-up of mobile marketing and advertising stories for Tuesday morning. Location-based advertising is probably the fastest rising start of the mobile ad industry, as Clickz.com and ABI Research point to effective brand engagement and rising spend; and we’re starting to see the results of the reportedly huge amount of money that Microsoft is pumping into the Windows 7 phone. Continue reading
Mobile advertising and marketing hot news and links: location, SMS and Sony
Here’s the daily round-up of the best mobile marketing and advertising stories from GoMo News! UK company Branchr shows that the mobile ad industry is ripe for profit – no matter what age you are; LBS ads look great but have real legal risks attached; Sony directly mocks the kind of casual games you get on iPhone; and more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged advertising, Apple, branchr, LBS, location, marketing, mobile, mobile advertising, Mobile Marketing, SMS, sony
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