Tag Archives: Len Shneyder

How brands can utilise the best mobile messaging analytics

OtherLevels says they can help improve customer engagement strategies

In an effort to keep up with consumers’ growing appetite for smartphones and mobile experiences, 91 per cent of UK brands have developed their own mobile app marketing analytics firm, OtherLevels claims. Indeed, the demand in the UK is so great that according to research conducted by comScore for Expedia Media Solutions, the UK mobile market is now outperforming the USA. 57 per cent of the UK now owns a smartphone which is slightly more than in the USA where that figure is 51 per cent. Meanwhile Savvy Marketing reports that 64 per cent of mobile users in the UK are embracing targeted offers via their mobile devices – up from just 24 per cent two years ago [2012]. Continue reading

Posted in Mobile Marketing, Mobile Messaging, retail | Tagged , , , , , | Leave a comment

Guest Post: Moving from user acquisition to retention in 2014

by Len Shneyder, senior marketing & Evangelism manager with OtherLevels

All signs are pointing towards one thing – the cost of user acquisition is skyrocketing. Plus there’s no apparent ceiling, according to industry experts. With user acquisition costs nearing $3.00 in the mobile games space according to SuperData, a New York-based market research firm, although less perhaps in other sectors, the focus has to shift to keeping new users and monetising them. Continue reading

Posted in Amazon, Apple, Mobile Ad&Mktg, Mobile Messaging, SMS, mobile analytics | Tagged , , , , , | Leave a comment