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Mobile Advertising Click Through Rates of 5%, 12%, 25% and 29%?
Posted by Bena Roberts on Feb 21, 2008 1:57
I am not the only one who finds the recent high profile comments about Click through Rates hard to swallow.
It started with Vodafone’s Ray de Silva quoting 25% at Mobile Advertising and Marketing Forum in London in January.
Then, at the MoMo Peer Awards Blyk’s CEO quoted 29%. Both Vodafone and Blyk have not shown any [...]
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